Social Strategist

Publicis Production; New York (NY); Hybrid; USD 66,000 - 102,000; Full time

Job summary

Publicis Production in New York is seeking a Social Strategist to support day-to-day strategy and contribute to thought leadership. You will help shape social campaigns, engage communities, and partner with in‑house creatives and external creators to produce platform‑native content that resonates across social channels.

This hybrid, full‑time role requires leading or supporting projects, building client relationships, and staying ahead of trends to inform POVs and audits.

Qualifications

• 4–6 years of experience in social strategy, social media, content strategy, community management, or a related discipline
• Create compelling, client-facing deliverables on research, strategy, best practices, or other key needs, with minimal senior oversight
• Ability to work with multiple clients and manage multiple stakeholders at any given time
• Adept at working on different types of content strategy, whether pre‑planned or real‑time
• Find untapped opportunities to add value to the team via research, training or new offering ideas/exploration
• Learn the art of brief writing and create strong creative briefs, with some senior oversight
• Learn to collaborate with departmental counterparts (creative, project management, production, etc.)
• Manage smaller client projects with minimal oversight
• Contribute actively to client/team meetings
• Innovate and foster creativity within the team
• Proactively stay abreast of trends and category news, and develop POVs for clients that clearly and simply explain the news and the implications for client
• Platform native who understands best practices and audience behavior on all key social platforms and can communicate adeptly on the nuances of each channel

Responsibilities

• Brief Writing: From interrogating business objectives to identifying the resistance facing the shopper, category, and brand – mastering the nuance of brief development is critical. You will be expected to assist early in the development process—pulling and/or conducting primary and secondary research, mining data, and utilizing third party tools as required
• Community Management: From understanding audience sentiment and identifying opportunities for meaningful engagement to navigating real-time conversations and strengthening brand relationships, community management is essential to building a holistic social strategy. You will play an integral role in bringing community management expertise into the account, leveraging platform knowledge, audience insights and engagement best practices to inform content development, guide brand interactions and ensure community insights continuously shape the broader social strategy.
• Build your crew: Forge healthy relationships with your strategy, creative, and account peers across the agency. Peer interaction is an important aspect of this role. You should be learning how to influence creative ideas and fuel the creative process. You should also strive to better understand how to collaborate with and support your account counterparts (AAE and AE)
• Expand and flex your category expertise: Providing sound strategic guidance and having an inquisitive mindset will position you for success in this role. As a Social Media Strategist, you should be focused on learning the ins and outs of the business, shopper and have a relentless curiosity rooted in finding ways to impact the behaviors circling the category and consumer
• Thought leadership: Staying abreast of trends, shifts in consumer behavior, and emerging competitive challenges to the landscape will allow you to solidify your value to the team. You will be expected to contribute to the development of POVs, competitive audits, and agency thought pieces that reinforce PXP’s positioning
• Research & data chops: Supporting figure in the design and execution of research (qual + quant) projects including learning how to manage vendor relationships, writing screeners, and crafting discussion guides
• Strategic acumen: You should be able to collect the building blocks of a strategy and cull key insights from data and information. You may get involved in client meetings with some supervision and will need to start to understand how to develop client relationships and presentation skills
• Integrate AI-driven tools into creative and production processes to boost efficiency, elevate content quality, and stay ahead of emerging trends in technology and storytelling

Skills

Social strategy

Client deliverables

Stakeholder management

Content strategy

Opportunity discovery

Brief writing

Cross-functional collaboration

Project management

Communication

Creativity

Industry trends

Competitive audits

Platform native

Job description

Company Description

Within Publicis Groupe’s Intelligent Creativity business, we specialize in bringing creative ideas to life, and to consumers. By combining 100 years of craft excellence with 6,000 experts across 52 locations of the world’s biggest studio network, we leverage the industry’s richest data, through the power of agentic AI, to radically redefine content production with Intelligent Content.

Company Description

Within Publicis Groupe’s Intelligent Creativity business, we specialize in bringing creative ideas to life, and to consumers. By combining 100 years of craft excellence with 6,000 experts across 52 locations of the world’s biggest studio network, we leverage the industry’s richest data, through the power of agentic AI, to radically redefine content production with Intelligent Content.

Creator Studio is a social-first creative studio that brings together strategy, creativity, and production to help brands show up meaningfully in culture. We develop platform-native content for TikTok, Instagram, YouTube, and emerging channels, creating work that feels authentic to each platform, sparks conversation, and drives engagement.

At the intersection of creativity, data, and technology, we combine cultural insights with agile content creation to deliver impactful, always-on social. From developing platform-first ideas to producing content at scale, our team helps brands stay relevant and connected to their audiences in real time.

As part of Publicis Groupe, Creator Studio draws on a global network of creators, makers, and technologists, bringing together the talent and capabilities to create culturally relevant content that moves at the speed of social. Creator Studio is part of Publicis Production, Publicis Groupe’s global content and production network.

Overview

As a Social Strategist, your main job is to support the day-to-day strategic function of the team while actively mastering key skills of the craft. This position is all about being proactive, inquisitive, eager to contribute, and taking ownership of tasks and assignments. You’ll be expected to take the lead on some projects and play a supporting role on others. As a member of the team, you will also have more opportunities to contribute to the voice of the team via category relevant thought leadership (trends and POVs).

Publicis Production is redefining how clients can embrace “agile content” and use it to better connect with digital/social audiences. Our agile department has a wide remit focused on strategizing and executing data‑driven digital content, from social to programmatic to platform partnerships and more.

Our strategists don’t stop at just strategy. We’re looking for people who love hybrid roles that combine content and social strategy with creative brainstorming, client relationships, and partnering closely with in‑house creatives and external creators to develop fit‑for‑platform content that’s experimental, relevant, and informed. This role may also include concepting, creating, capturing, and even appearing in social content for our clients.

Our content strategy offering is built to move at the speed of social-and our clients love us for our agility, efficiency, and effectiveness in the content space. Whether shepherding a brand’s always‑on social presence, to consulting on digital/social extensions to major TVC campaigns, to building content partnerships with social platform creators, no two days are ever alike. We’re always looking for new ways to deliver best‑in‑class social and content, and we aim to put innovation and experimentation at the center of our growth.

Responsibilities

• Brief Writing: From interrogating business objectives to identifying the resistance facing the shopper, category, and brand – mastering the nuance of brief development is critical. You will be expected to assist early in the development process—pulling and/or conducting primary and secondary research, mining data, and utilizing third party tools as required
• Community Management: From understanding audience sentiment and identifying opportunities for meaningful engagement to navigating real-time conversations and strengthening brand relationships, community management is essential to building a holistic social strategy. You will play an integral role in bringing community management expertise into the account, leveraging platform knowledge, audience insights and engagement best practices to inform content development, guide brand interactions and ensure community insights continuously shape the broader social strategy.
• Build your crew: Forge healthy relationships with your strategy, creative, and account peers across the agency. Peer interaction is an important aspect of this role. You should be learning how to influence creative ideas and fuel the creative process. You should also strive to better understand how to collaborate with and support your account counterparts (AAE and AE)
• Expand and flex your category expertise: Providing sound strategic guidance and having an inquisitive mindset will position you for success in this role. As a Social Media Strategist, you should be focused on learning the ins and outs of the business, shopper and have a relentless curiosity rooted in finding ways to impact the behaviors circling the category and consumer
• Thought leadership: Staying abreast of trends, shifts in consumer behavior, and emerging competitive challenges to the landscape will allow you to solidify your value to the team. You will be expected to contribute to the development of POVs, competitive audits, and agency thought pieces that reinforce PXP’s positioning
• Research & data chops: Supporting figure in the design and execution of research (qual + quant) projects including learning how to manage vendor relationships, writing screeners, and crafting discussion guides
• Strategic acumen: You should be able to collect the building blocks of a strategy and cull key insights from data and information. You may get involved in client meetings with some supervision and will need to start to understand how to develop client relationships and presentation skills
• Integrate AI-driven tools into creative and production processes to boost efficiency, elevate content quality, and stay ahead of emerging trends in technology and storytelling

Location & Commitments

• Full-time role, currently hybrid status (Remote will be considered)
• In-person/in-office 4 days per week
• Travel may be required to deliver on client and production needs

Qualifications

• 4–6 years of experience in social strategy, social media, content strategy, community management, or a related discipline
• Create compelling, client-facing deliverables on research, strategy, best practices, or other key needs, with minimal senior oversight
• Ability to work with multiple clients and manage multiple stakeholders at any given time
• Adept at working on different types of content strategy, whether pre‑planned or real‑time
• Find untapped opportunities to add value to the team via research, training or new offering ideas/exploration
• Learn the art of brief writing and create strong creative briefs, with some senior oversight
• Learn to collaborate with departmental counterparts (creative, project management, production, etc.)
• Manage smaller client projects with minimal oversight
• Contribute actively to client/team meetings
• Innovate and foster creativity within the team
• Proactively stay abreast of trends and category news, and develop POVs for clients that clearly and simply explain the news and the implications for client
• Can conduct comprehensive competitive and client audits without oversight and very little input needed from leadership
• Platform native who understands best practices and audience behavior on all key social platforms and can communicate adeptly on the nuances of each channel

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $66,120.00 - USD $101,790.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/19/2026.