Creative Strategist

Publicis Groupe Holdings B.V; New York (NY); On-site; USD 65,000 - 80,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Paid time off

Job summary

Influential, part of Publicis Groupe, seeks a Creative Strategist to develop insight-led, creator-first ideas that connect culture, creators, and data to deliver real business results. You will collaborate with Strategy, Creator Partnerships, Campaign, and Design to shape stories that align with client goals.

Join a fast-moving team that values leadership development, mentorship, and creative craft while staying ahead of creator and platform trends.

Qualifications

• 3+ years of experience in creative strategy, brand storytelling, or influencer or creator marketing.
• Ability to develop integrated, insight-driven creative concepts.
• Strong collaboration skills across Strategy, Creator Partnerships, and Design.
• Clear and compelling visual and verbal storytelling abilities.
• Knowledge of social platforms, creator culture, and audience behavior.
• Interest in developing leadership, mentorship, and creative craft skills.

Responsibilities

• Support creative ideation and concept development across key clients and/or Publicis Groupe partnerships.
• Translate data, audience insights, and brand strategy into creator-first ideas that drive clarity, relevance, and engagement.
• Develop and refine influencer briefs that communicate strategic intent and inspire creators.
• Partner with Strategy, Creator Partnerships, Campaign, and Design teams to ensure ideas align with audience insights and executional requirements.
• Contribute to the development of proposals, providing insight-backed creative thinking for Associate Director and Senior review.
• Support internal storytelling structure through frameworks, narrative flow, and reference gathering.
• Manage timelines and deliverables in partnership with Creative Operations, escalating risks when needed.
• Stay current on creator, category, and platform trends to inform new thinking and creative opportunities.

Skills

Creative strategy

Brand storytelling

Influencer/creator marketing

Collaboration

Job description

Company description

Recognized as Social Media/Influencer Agency of the Year, and as the annual partner for Forbes Top Creators List, Influential sits at the center of culture and the creator economy.

Through our platform Captiv8, the industry’s #1 ranked influencer marketing platform, we combine deep API integrations, advanced AI, and machine learning with human expertise to connect brands with a network of more than 15 million creators worldwide.

Our work powers award-winning campaigns across Meta, Snap, TikTok, YouTube, and more, partnering with Fortune 500 companies and global organizations to deliver impact across retail foot traffic, in-store sales, online conversions, and TV tune-in.

At Influential, you’ll work with a fast-moving, high-performance team solving complex problems and shaping the future of marketing. You’ll build, grow, and make an impact alongside top talent, leading brands, and the world’s most influential creators.

Ready to join us?

Overview

The Creative Strategist develops insight-led, creator-first creative ideas that connect culture, creators, and data to real business results across key clients and Publicis Groupe partnerships. This role turns audience, category, and platform insights into clear and compelling creative thinking that supports proposals, briefs, and campaign narratives.

Working within the Creative Strategy team, the Creative Strategist helps shape storytelling that is culturally relevant, strategically grounded, and reflective of client goals. They collaborate closely with Strategy, Creator Partnerships, Campaign, and Design teams to bring ideas to life and ensure creative alignment throughout the process. The Creative Strategist contributes to concept development, supports the writing of influencer briefs, and plays a key role in crafting polished recommendations for internal and client review.

Responsibilities

• Support creative ideation and concept development across key clients and/or Publicis Groupe partnerships.

• Translate data, audience insights, and brand strategy into creator-first ideas that drive clarity, relevance, and engagement.

• Develop and refine influencer briefs that communicate strategic intent and inspire creators.

• Partner with Strategy, Creator Partnerships, Campaign, and Design teams to ensure ideas align with audience insights and executional requirements.

• Contribute to the development of proposals, providing insight-backed creative thinking for Associate Director and Senior review.

• Support internal storytelling structure through frameworks, narrative flow, and reference gathering.

• Manage timelines and deliverables in partnership with Creative Operations, escalating risks when needed.

• Stay current on creator, category, and platform trends to inform new thinking and creative opportunities.

Qualifications

• 3+ years of experience in creative strategy, brand storytelling, or influencer or creator marketing.

• Ability to develop integrated, insight-driven creative concepts.

• Strong collaboration skills across Strategy, Creator Partnerships, and Design.

• Clear and compelling visual and verbal storytelling abilities.

• Knowledge of social platforms, creator culture, and audience behavior.

• Interest in developing leadership, mentorship, and creative craft skills.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $65,000.00 - USD $80,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/19/2026.