Social Media Web Analyst

Mindlance; Oakbrook Terrace (IL); On-site; USD 60,000 - 80,000; Full time

Job summary

A national recruiting company is seeking a skilled social media strategist to manage online content and execute corporate communication goals. The ideal candidate will have a bachelor's degree in communications or marketing and 3-5 years of experience in social media management. Responsibilities include content creation, website maintenance, and tracking performance metrics across all social media channels. This position offers the chance to enhance internal and external communications while supporting the company's brand objectives.

Qualifications

• 3-5 years of experience in social media management or related field.
• Proficient in web development and maintenance.
• Experience with various social media platforms and tools.

Responsibilities

• Execute social media strategy and manage online content.
• Develop and maintain company website.
• Track and analyze performance metrics.

Skills

Social media management

Content creation

Web analytics

Graphic design

Education

Bachelor’s degree in communications, marketing or business administration

Tools

Adobe Creative Suite

Google Analytics

Microsoft Office Suite

Hootsuite

Job description

Mindlance is a national recruiting company which partners with many of the leading employers across the country. Feel free to check us out at http://www.mindlance.com.

Job Description

PRIMARY PURPOSE OF POSITION This job is responsible for executing a clearly defined social media strategy in line with corporate communications, marketing and customer support initiatives. This position is responsible for evaluating, planning, organizing, managing, and contributing to all social media channels in an effort to achieve corporate objectives while ensuring a consistent message and strengthening the company’s position in the online community. This position also performs day-to-day activities including content updates and site maintenance for all company-related internet and intranet sites consistent with the centralized management of all electronic communications and standards. This position uses content management, portal software and Adobe Creative Suite to manage and deploy the sites it operates. This job independently works with clients to enhance internal and external communications to meet business goals and improve company’s image and profitability.

Position may be required to work extended hours, including 24 x 7 coverage during storms or other energy delivery emergencies.

Primary Duties and Accountabilities

• 1. Manage and execute all aspects of Social Media and Website development and maintenance, including:
  • Develops and edits content for the social media landscape.
  • Provides ongoing guidance to partner organizations (customer service, human resources, etc.) on how to use social media in support of daily operations and customer-focused campaigns.
  • Stays current with all social media industry developments and best practices.
  • Manages social media campaigns against defined success metrics.
  • Create, edit, manage and post online content.
  • Adhere to the company digital user experience standards and guidelines – including usability, graphic design, branding, information architecture, navigation, content and functionality.
  • Apply best practice principles of usability, graphic design, online customer self-service, communications, and marketing.
  • Apply understanding of customer needs, business/functional requirements, company Web and Social Media standards and guidelines and IT (internal and external) capabilities in the design and development and/or implementation of Web technologies (social media applications, application widgets, etc.).
  • Creates new site / service development, including assisting with requirements gathering, creating functional site prototypes, and testing.
  • Collaborate with all business areas and other team members to produce compelling Web and Social Media content.
  • Post multimedia files to the Web. Process, compress, and caption files for the company’s online archives and external social media outlets.
  • Monitor and respond to customer inquiries received via the Web.
• 2. Provide statistical information to ensure the most effective utilization of personnel, equipment and/or materials for business operations.
• 3. Monitor and coordinate activities to support operational performance management specifically company presence, in social media channels (e.g., Facebook, Twitter, YouTube, LinkedIn, Blogs, etc.), maintain ongoing communication and report daily results. Maintain quality control and review at all stages of Web site production with client and Web team to ensure final product meets all defined standards.
• 4. Track, maintain, analyze and provide current information on the operation’s business scorecard or key performance indicators (KPIs). Develop, execute and evaluate integrated online communications strategies and tactics to effectively communicate to customers and other stakeholders about energy-related products, services or issues in the most efficient and cost‑effective manner. Provide strategic online communication counsel to internal stakeholders, using all relevant communication tools (planning, research, tactic development and measurement). Creates and implements integrated communication strategies and targeted tactics to positively position the company within the community and support the company’s brand and image to both external and internal audiences. Develop, organize and present detailed performance reports for both internal and external use. Researches and summarizes online news articles/coverage of company, proactively ensuring communication leadership is aware of all coverage about the company. Works collaboratively with others in Communications, to share best practices, provide support and ensure an enterprise‑wide perspective.

Position Specifications

• Minimum:
  • Bachelor’s degree, preferably in communications, marketing or business administration, plus 3-5 or more years related job experience.
  • At least 3 years experience performing website maintenance and/or developing websites, or the equivalent combination of formal education/training/experience.
  • Minimum of two (2) years experience using social media tools for blogging, micro‑blogging (Twitter), online social interaction (Facebook), online media sharing (YouTube), social media monitoring, and Web site analytics.
  • General proficiency in standard software applications: Working knowledge of Microsoft Office SharePoint Services (MOSS); Microsoft Office (Outlook, Word, PowerPoint, Excel, Visio); Adobe Creative Suite 4 (Photoshop, Flash, Dreamweaver, Acrobat); XHTML, CSS, JavaScript; Web Traffic Reporting Tools (WebTrends and Google Analytics); Basic operating system functions.
  • Thorough understanding of all social media channels, tools, etiquette, best‑practices, and metrics.
  • Familiar with industry standard management tools and third‑party services such as Jive, Cision, Radian6, Hootsuite, etc.
  • Demonstrated superior writing and presentation skills; ability to handle a variety of complex communication projects simultaneously, on budget and on deadline; strategic thinking.
  • General knowledge of the practices, procedures and principles of performance analysis (trending, root cause and gap analysis) benchmarking and audit compliance; ability to analyze organizational data and problems, interpret and recommend alternative courses of action, and implement intervention strategies to attain performance targets.
  • Ability to act with minimum direction to troubleshoot common technical issues related to Web maintenance tasks.

Additional Information

If you are interested feel free to reach Ajay Kumar on #732-243-0011 or email your resume on ajayk(at)mindlance.com