Brand & Workforce Communications Manager

Reliance, Inc.; Newtown (PA); On-site; USD 55,000 - 85,000; Full time

Job summary

Reliance, Inc. seeks a social media and communications professional to lead strategy and execution across LinkedIn, Instagram, Facebook, YouTube and X. You will shape external storytelling and internal messaging, coordinating campaigns that strengthen brand presence and workforce engagement.

You will develop content, manage calendars, and produce executive-ready communications while aligning with brand standards. A 2+ year track record in digital marketing and strong analytics are essential.

Qualifications

• Experience: 2+ years in social media management, communications, or digital marketing.
• Platform Expertise: Strong knowledge of major social platforms (LinkedIn, Instagram, Facebook, YouTube, X)
• Communication Skills: Exceptional written and verbal communication skills
• Tools: Experience with scheduling tools (e.g., Buffer) and analytics platforms (e.g., Google Analytics)
• Analytical Mindset: Ability to interpret data and translate insights into action
• Creativity: Demonstrated ability to create engaging, trend-aware content

Responsibilities

• Develop and implement comprehensive social media strategies aligned with business and workforce objectives
• Manage company presence across platforms (LinkedIn, Instagram, Facebook, YouTube, X)
• Plan and execute organic and paid campaigns, including influencer or partnership opportunities
• Monitor industry trends and continuously evolve channel strategy
• Create, edit, and publish engaging content across platforms
• Develop messaging for external brand storytelling and internal communications
• Manage content calendars and ensure consistent, timely delivery
• Produce executive-ready communications, presentations, and campaign assets
• Develop and execute communication strategies for workforce development initiatives
• Lead program promotion and adoption campaigns
• Manage internal communications, including leadership messaging and major rollouts
• Support employer branding and talent marketing efforts
• Manage social engagement, respond to followers, and facilitate conversations in real time
• Monitor and respond to Google Reviews and external feedback channels
• Partner with internal teams to address inquiries and protect brand reputation
• Track engagement, web traffic, SEO, and social media metrics
• Develop regular performance reports and ROI analysis
• Use insights to continuously optimize campaigns, messaging, and channel effectiveness
• Establish baseline metrics for communication effectiveness and program engagement
• Ensure all content aligns with company voice, brand standards, and messaging frameworks
• Maintain consistency across internal and external communication channels

Skills

Social platforms knowledge

Written & verbal comms

Analytics mindset

Content creation

Creativity

Education

Bachelor's degree in Marketing/Communications

Tools

Buffer

Google Analytics

Canva

Photoshop

Video editing basics

Job description

Job Summary

Leads the strategy and execution of social media, communications, and marketing initiatives that strengthen brand presence, drive workforce program engagement, and enhance organizational alignment. This role bridges external brand storytelling with internal communications, ensuring consistent, high-impact messaging across all channels.

Physical Requirements

Stand or Sit(Stationary position), Walk(Move, Traverse), Use hand/fingers to handle or feel (Operate, Activate, Use, Prepare, Inspect, Place, Detect, Position), Talk/hear(Communicate, Detect, Converse with, Discern, Convey, Express oneself, Exchange information), See (Detect, Determine, Perceive, Identify, Recognize, Judge, Observe, Inspect, Estimate, Assess), Repetitive Motion

Function in the Job

Sedentary Work- Exerting up to 10 pounds of force occasionally, and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally, and all other sedentary criteria are met.

Job Function

Social Media Strategy & Execution

• Develop and implement comprehensive social media strategies aligned with business and workforce objectives
• Manage company presence across platforms (LinkedIn, Instagram, Facebook, YouTube, X)
• Plan and execute organic and paid campaigns, including influencer or partnership opportunities
• Monitor industry trends and continuously evolve channel strategy

Content Creation & Management

• Create, edit, and publish engaging content (text, images, video) across platforms
• Develop messaging for both external brand storytelling and internal communications
• Manage content calendars and ensure consistent, timely delivery
• Produce executive-ready communications, presentations, and campaign assets

Communications & Program Marketing

• Develop and execute communication strategies for workforce development initiatives
• Lead program promotion and adoption campaigns (training, engagement tools, leadership initiatives)
• Manage internal communications, including leadership messaging and major rollouts
• Support employer branding and talent marketing efforts

Community & Reputation Management

• Manage social engagement, respond to followers, and facilitate conversations in real time
• Monitor and respond to Google Reviews and external feedback channels
• Partner with internal teams to address inquiries and protect brand reputation

Analytics & Performance Optimization

• Track engagement, web traffic, SEO, and social media metrics
• Develop regular performance reports and ROI analysis
• Use insights to continuously optimize campaigns, messaging, and channel effectiveness
• Establish baseline metrics for communication effectiveness and program engagement

Brand & Message Consistency

• Ensure all content aligns with company voice, brand standards, and messaging frameworks
• Maintain consistency across internal and external communication channels

Required Skills

Required Qualifications

• Experience: 2+ years in social media management, communications, or digital marketing
• Platform Expertise: Strong knowledge of major social platforms (LinkedIn, Instagram, Facebook, YouTube, X)
• Communication Skills: Exceptional written and verbal communication skills
• Tools: Experience with scheduling tools (e.g., Buffer) and analytics platforms (e.g., Google Analytics)
• Analytical Mindset: Ability to interpret data and translate insights into action
• Creativity: Demonstrated ability to create engaging, trend-aware content

Preferred Qualifications

• Bachelor’s degree in Marketing, Communications, or related field
• Experience with graphic design (Canva, Photoshop) and video editing
• Knowledge of SEO, paid media, and digital marketing channels
• Experience supporting internal communications or workforce initiatives

EEO Statement

Reliance, Inc. IS A DRUG-FREE WORK ENVIRONMENT EEO/DISABILITY/VETERAN