Social Media Strategy Senior Analyst (contract)

Hilton; McLean (VA); Hybrid; USD 52,000 - 58,000; Full time

Benefits offered by this job

Hybrid work arrangement

Job summary

Hilton Luxury brands social media role within Global Marketing & Loyalty is seeking a driven professional to manage day-to-day organic presence for Waldorf Astoria, Conrad, and LXR. You will craft content across platforms, collaborate with cross-functional teams, and translate performance insights into strategy.

Hybrid role at McLean, VA with onsite collaboration, and a focus on luxury storytelling, brand voice, and audience engagement across multiple handles.

Qualifications

• 3+ years in social media strategy and execution.
• 2+ years in an agency or fast-paced marketing environment.
• Hands-on experience managing brand social accounts on Meta and X.
• Experience analyzing social data and applying insights.

Responsibilities

• Own day-to-day organic social management across luxury brands and editorial calendars.
• Translate brand priorities into social-first content plans and briefs.
• Lead community engagement and monitor brand voice across channels.
• Own social performance reporting and translate data into recommendations.
• Identify trends via social listening to inform content opportunities.
• Review content with luxury standards for assets and creators.
• Coordinate quarterly priorities with stakeholders and cross-functional teams.
• Collaborate with brand marketing, creative, and agency partners.
• Handle ad-hoc social requests and multiple workstreams.
• Provide support across up to three additional social handles as needed.

Skills

Social media management

Strong writing

Luxury brand knowledge

Data interpretation

Stakeholder management

Organizational skills

Education

BA/BS degree

Tools

Meta platforms

X/Twitter management

TikTok

Job description

Please note that this is a contract role providing services to Hilton through Talent Solutions. If you are selected for this role, you will be employed by Talent Solutions and will not be an employee of Hilton. Contract workers are not employees of Hilton or any of its subsidiaries, nor will they be eligible for Hilton benefits.

• Hybrid role at our McLean, VA office working onsite 3 days/week***

Job Summary

Hilton's Global Marketing & Loyalty team is seeking a driven and detail-oriented social media professional to join its Luxury brand marketing team. This role plays a critical part in shaping how Hilton's Luxury brands, including Waldorf Astoria, Conrad, and LXR, show up across social platforms. The ideal candidate brings hands‑on experience in both organic and paid social media, a passion for luxury storytelling, and the ability to translate performance insights and audience trends into strategic recommendations. This is an exciting opportunity for someone ready to take ownership of day‑to‑day channel management while contributing meaningfully to the evolution of a sophisticated, multi‑brand social strategy in a fast‑paced, collaborative environment.

Responsibilities

• Own day‑to‑day management of organic social presence across luxury brands, maintaining editorial calendars, collaborating on post copy, coordinating publishing schedules, and ensuring content is executed accurately and on time.
• Support the translation of brand and business priorities into social‑first content plans, contributing to content briefs and ensuring creative assets are optimized for platform best practices and audience engagement.
• Lead community engagement across Hilton's Luxury brand social channels, fostering meaningful audience interactions, maintaining brand tone of voice, monitoring crisis scenarios, and escalating potential issues when appropriate.
• Own social performance reporting and analysis, identifying trends and translating data into actionable recommendations that strengthen future content strategy and channel performance.
• Leverage social listening tools and platform monitoring to identify emerging trends, cultural moments, and audience sentiment that may inform real‑time engagement or near‑term content opportunities.
• Assist with owned asset, influencer, and content creator content and copy reviews based on luxury standards, platform best practices, and consistency across channels.
• Own the collection of quarterly business priorities from stakeholders and contribute to the development of quarterly strategies.
• Assist with coordinating across brand marketing, creative, agency, and property teams to ensure luxury content is delivered on time and meets elevated brand expectations.
• Collaborate on ad‑hoc social requests as needed.
• Independently manage multiple workstreams, proactively driving projects forward while ensuring alignment with broader social strategy and brand priorities.
• Provide community management support across up to three additional social handles as needed.

Skills

• Passion for social media and staying current on legacy and emerging platforms, features, and best practices.
• Strong writing and communication skills, with the ability to adapt tone and messaging across brands and clearly articulate social recommendations.
• A keen eye for luxury standards in social media content.
• Ability to interpret social performance data and translate insights into actionable recommendations.
• Confidence managing multiple stakeholders and navigating feedback with professionalism.
• Ownership and accountability with the ability to manage workstreams end‑to‑end.
• High attention to detail, strong organizational skills, and a proactive, solutions‑oriented mindset.
• Ability to work independently while collaborating effectively with cross‑functional partners.
• Ability to balance daily channel management with longer‑term strategic projects, using audience, cultural, and performance insights to strengthen the luxury social strategy.

Experience

• 3+ years of professional experience supporting or managing social media strategy and execution.
• 2+ years of experience in an agency or fast‑paced marketing environment.
• Hands‑on experience managing brand social media accounts on Meta and X.
• Experience analyzing social performance data and applying insights to strategic recommendations.
• Experience collaborating with internal stakeholders and external agency partners.
• This role requires less than 10% travel and may occasionally require work outside of standard business hours.
• Bachelor of Arts or Bachelor of Science (BA/BS) degree preferred.
• Experience with additional social media platforms, including TikTok, Pinterest, Threads, Snapchat, Reddit, and YouTube, is preferred.

This is a rare opportunity to work at the intersection of luxury hospitality and social media strategy for one of the most recognized names in the industry. You will have the chance to shape the digital voice of iconic luxury brands on a global stage, collaborate with talented cross‑functional teams, and make a measurable impact on how millions of travelers engage with and experience the world of Hilton Luxury. If you are a passionate social media professional who thrives in a dynamic environment and is eager to grow your strategic expertise, this role offers the platform to do exactly that.

Pay Rate Range

38 - 42 USD hourly