Social Media Strategy Lead - Editorial & Analytics

URBN Urban Outfitters, Inc.; Philadelphia (Philadelphia County); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Medical benefits

Employee discounts

Paid time off

Job summary

Anthropologie is seeking a Social Media Associate Manager to shape and execute multi-platform organic social strategies that drive brand growth and engagement across Anthropologie Home and Terrain. The role will own social calendars, oversee campaigns, and blend creative instinct with analytics to optimize performance across channels.

You will manage daily publishing, analytics reporting, and a direct report, translating audience insights into seasonal storytelling and strategic opportunities in

Qualifications

• 3-5 years of experience in social media strategy or digital marketing within retail, e-commerce, home, lifestyle, or related industries.
• Demonstrated experience growing and evolving organic social channels across multiple platforms.
• Strong analytical skills with experience interpreting platform metrics and translating data into strategic recommendations.
• Proven ability to build and manage content calendars aligned to seasonal campaigns and product priorities.

Responsibilities

• Lead organic social strategy for Anthropologie Home and Terrain across priority platforms, driving seasonal campaigns.
• Develop briefs and lead strategic share-outs with cross-functional partners.

Skills

Social media strategy

Digital marketing

Analytics

Editorial planning

Cross-functional collaboration

Job description

Anthropologie is seeking a Social Media Associate Manager to shape and execute multi-platform organic social strategies that drive brand growth and engagement across Anthropologie Home and Terrain. The role will own social calendars, oversee campaigns, and blend creative instinct with analytics to optimize performance across channels.

You will manage daily publishing, analytics reporting, and a direct report, translating audience insights into seasonal storytelling and strategic opportunities in