Social Media Strategy Lead & Brand Storyteller

American Eagle Financial Credit Union; Hartford (CT); On-site; USD 63,000 - 83,000; Full time

Benefits offered by this job

Educational reimbursement

Individual development plans

Job shadowing across departments

Job summary

American Eagle Financial Credit Union in East Hartford, CT is seeking a Social Media Content Lead to shape our digital presence and engage members, teams, and communities.

You will develop and execute social media strategies, create compelling content, manage campaigns across Facebook, Instagram, LinkedIn, TikTok, YouTube, and emerging channels, and analyze performance to optimize reach and impact.

Qualifications

• Minimum 5 years in a social media role.
• Bachelor’s Degree required.
• Ability to collaborate with marketing, community, and business line teams.

Responsibilities

• Develop and execute a comprehensive social media strategy aligned with business, community and marketing goals.
• Manage the organization's social media presence across platforms including Facebook, Instagram, LinkedIn, TikTok, YouTube, and emerging channels.
• Create and maintain a social media content calendar to ensure consistent messaging and engagement.
• Collaborate with marketing, community, and business line teams to support campaigns, promotions, product launches, and company initiatives and act as the social media spokesperson for the team.
• Content Creation & Publishing: Create engaging and brand-consistent content; both in real-time (travel) and produced.
• Coordinate with internal teams and external vendors to produce high-quality multimedia content.
• Ensure all content aligns with brand standards, regulatory requirements, and marketing objectives.
• Trend Monitoring & Innovation: Stay current on social media trends, platform updates, industry developments, and emerging technologies.
• Identify opportunities to leverage trending topics, hashtags, and content formats.
• Recommend new strategies and tactics to increase engagement and audience growth.
• Analytics & Reporting: Track and analyze social media performance metrics.
• Prepare monthly and quarterly reports with actionable insights and recommendations.
• Use analytics to optimize content, campaigns, and overall social media strategy.

Skills

Social media

Education

Bachelor's Degree

Tools

Hootsuite

Sprout Social

Canva

Adobe Creative Suite

Premiere Pro

CapCut

Job description

American Eagle Financial Credit Union in East Hartford, CT is seeking a Social Media Content Lead to shape our digital presence and engage members, teams, and communities.

You will develop and execute social media strategies, create compelling content, manage campaigns across Facebook, Instagram, LinkedIn, TikTok, YouTube, and emerging channels, and analyze performance to optimize reach and impact.