Story-Driven Social Media Coordinator

EFCU Financial; Baton Rouge (LA); On-site; USD 29,000 - 36,000; Full time

Job summary

EFCU Financial in Baton Rouge, LA is seeking a Social Media Coordinator to bring our brand to life through engaging content and authentic storytelling. You will collaborate with the marketing team to plan, create, and publish posts, captions, graphics, and short-form videos that support campaigns and member engagement.

You\'ll monitor channels, respond professionally, manage online reputation, and report on performance to continuously improve reach and interaction.

Qualifications

• Bachelor’s degree in marketing, communications, or related field.
• 2-4 years creating social media content and growing engagement.
• Experience managing organic social platforms and adapting content for audiences.
• Proficiency with Adobe Express/Suite and social tools.

Responsibilities

• Support brand voice across social media channels.
• Develop and execute proactive social media strategy and content calendar.
• Create posts, captions, graphics, reels, and short-form videos.
• Monitor channels, respond to comments, and manage reputation.
• Track performance and report engagement and reach metrics.

Skills

Social media content

Engagement growth

Adobe Express

Adobe Suite

Meta Business Suite

Sprout Social

Analytics reporting

Copywriting

Content planning

Organizational skills

Education

Bachelor’s degree in marketing/communications

Tools

Sprout Social

Metricool

Job description

EFCU Financial in Baton Rouge, LA is seeking a Social Media Coordinator to bring our brand to life through engaging content and authentic storytelling. You will collaborate with the marketing team to plan, create, and publish posts, captions, graphics, and short-form videos that support campaigns and member engagement.

You\'ll monitor channels, respond professionally, manage online reputation, and report on performance to continuously improve reach and interaction.