Social Media Strategy & Innovation Director

Moroch Partners, Inc.; Dallas, Northern (TX, KY); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401(k) with company match

Generous PTO, holidays, and volunteer‑

Mental health resources

Fitness reimbursement

Paid parental and child-bonding leave

Job summary

Moroch Partners, Inc. is seeking a Group Director of Social Media in Dallas to drive the strategic direction for paid, influencer, and organic social programs across client portfolios.

You will establish performance standards, guide resource strategy, and build high-performing teams while championing AI-driven innovations. The role emphasizes leadership, client impact, and growth, with the chance to shape the agency’s social media practice and expand platform partnerships in a fast-paced

Qualifications

• Bachelor's degree as stated in the qualifications.
• 10+ years of progressive experience in social media marketing with leadership responsibility.
• Experience leading paid social, influencer marketing, and organic social programs.
• Deep knowledge of major social platforms (Meta, TikTok, Snapchat, LinkedIn, X, Reddit, Pinterest).
• Strong knowledge of analytics, measurement, attribution, content strategy, and social commerce.
• Experience managing strategic relationships with platforms and partners.
• Proven ability to build, lead, and develop high-performing teams.
• Experience evaluating emerging technologies, AI-driven solutions, and automation.
• Excellent communication, relationship-building, and business development skills.

Responsibilities

• Lead Social Media Strategy and Vision aligning to client objectives and agency goals.
• Oversee social media program performance across client portfolios with reporting.
• Lead social media practice development, processes, and best practices.
• Identify and champion emerging technologies and AI opportunities.
• Develop and maintain platform and partner relationships.
• Serve as a social media thought leader and educator internally and externally.
• Lead and develop high-performing teams through coaching and performance management.
• Manage resource planning and operational efficiency for the social media group.
• Support agency growth through business development and client strategy.
• Champion agency values and a culture of excellence.

Skills

Paid Social Advertising

Influencer Marketing

Organic Social Media

Media Performance Measurement

Social Media Analytics

Marketing Attribution

Social Commerce

AI and Automation

Platform & Strategic Partnerships

Leadership & Coaching

Education

Bachelor's degree in Marketing, Digital Marketing, Communications, Advertising, Business, or related field

Job description

Moroch Partners, Inc. is seeking a Group Director of Social Media in Dallas to drive the strategic direction for paid, influencer, and organic social programs across client portfolios.

You will establish performance standards, guide resource strategy, and build high-performing teams while championing AI-driven innovations. The role emphasizes leadership, client impact, and growth, with the chance to shape the agency’s social media practice and expand platform partnerships in a fast-paced