Associate Director: Site Direct & Programmatic Media Remote

Moroch Partners, Inc.; Dallas, Northern (TX, KY); Hybrid; USD 130,000 - 200,000; Full time

Job summary

Moroch Partners, Inc. is seeking an Associate Director to lead Site Direct and Programmatic Media in a hybrid Dallas-based role. You will shape channel strategy, drive integrated media campaigns, and supervise teams across planning, buying, and analytics.

You will partner with Planning, Analytics, and Ad Ops to deliver performance, innovate with AI tools, and advance our media practices while balancing strategic oversight with hands‑on execution.

Qualifications

• Bachelor’s degree and 6+ years in omni-channel digital media planning and buying, incl. site direct and programmatic.
• 3+ years of leadership experience managing accounts and mentoring teams.
• Experience in B2B, Healthcare, or QSR/Restaurant verticals is a plus.
• Strong hands-on use of DSP platforms (The Trade Desk preferred) and direct-IO media buying processes.

Responsibilities

• Lead development of integrated site direct and programmatic media strategies aligned to client objectives.
• Serve as senior point of contact for accounts, guiding strategy and performance discussions.
• Translate goals into actionable channel-specific approaches with planning, buying, and measurement.
• Oversee campaign execution and ensure adherence to best practices and KPIs.
• Mentor Managers and Buyers, driving process improvements and team development.

Skills

Leadership

DSP platforms

Direct-IO / programmatic

CM360

Reporting tools

Data visualization

AI / automation

Client communication

Project management

Education

Bachelor’s Degree

Tools

The Trade Desk

CM360

DOMO

Placer

Prisma

Job description

Moroch Partners, Inc. is seeking an Associate Director to lead Site Direct and Programmatic Media in a hybrid Dallas-based role. You will shape channel strategy, drive integrated media campaigns, and supervise teams across planning, buying, and analytics.

You will partner with Planning, Analytics, and Ad Ops to deliver performance, innovate with AI tools, and advance our media practices while balancing strategic oversight with hands‑on execution.