Social Media Strategy & Analytics Lead

Highmark Health; Montpelier (VT); Hybrid; USD 65,000 - 90,000; Full time

Job summary

Highmark Health seeks a social media strategist to create cross-platform, high-quality communications across multiple brands and audiences. The role includes content strategy, calendaring, publishing, and analytics, with collaboration across departments.

The position can be hybrid or remote, with onsite days for those within 50 miles of the Pittsburgh area. Strong writing, editing and platform expertise are essential for success.

Qualifications

• Bachelor's degree is required.
• 3 years in marketing, corporate communications or social media.
• 3 years of writing and editing.
• High degree of competency in social media.

Responsibilities

• Strategize social-media plans and activities for Highmark Health brands and audiences.
• Advise and collaborate with internal and external clients to meet objectives and report outcomes.
• Lead or edit social channels, publish daily content, and manage campaigns across platforms.
• Measure performance, analyze metrics and report insights to clients and management.
• Evolve Highmark Health's social platforms and monitor conversations in social channels.

Skills

Social media strategy

Content creation

Writing/editing

Project management

Stakeholder management

Communication

Video content

Education

Bachelor's Degree

Master's Degree

Tools

Hootsuite

Emplifi

Sprout

Canva

Photoshop

Job description

Highmark Health seeks a social media strategist to create cross-platform, high-quality communications across multiple brands and audiences. The role includes content strategy, calendaring, publishing, and analytics, with collaboration across departments.

The position can be hybrid or remote, with onsite days for those within 50 miles of the Pittsburgh area. Strong writing, editing and platform expertise are essential for success.