Social Media Strategy & Analytics Lead

Highmark Health; Dover (DE); Hybrid; USD 65,000 - 90,000; Full time

Job summary

Highmark Health is seeking a social media strategist to create comprehensive, cross-platform content for multiple brands. You will manage content calendars, publish posts, and collaborate with internal teams to align with business objectives.

Responsibilities include advising clients, leading social channels, sourcing multimedia, launching campaigns, and tracking metrics. The role emphasizes storytelling, trend analysis, and strong communication with stakeholders.

Qualifications

• Bachelor's degree in marketing, communications, or related field.
• At least 3 years in marketing, corporate communications or social media.
• At least 3 years of writing and editing experience.
• Strong knowledge of social media platforms and analytics.

Responsibilities

• Strategize social-media plans and activities for multiple brands and audiences.
• Collaborate with internal and external stakeholders on social campaigns.
• Lead or edit social channels and manage daily content and interactions.
• Launch and monitor campaigns and track performance metrics.
• Research trends and report monthly insights to clients and management.
• Help evolve platforms and introduce new channels.

Skills

Social media knowledge

Strategic thinking

Writing and editing

Content planning

Client management

Project management

Education

Bachelor's Degree

Master's Degree

Tools

Hootsuite

Emplifi

Sprout

Canva

Photoshop

Job description

Highmark Health is seeking a social media strategist to create comprehensive, cross-platform content for multiple brands. You will manage content calendars, publish posts, and collaborate with internal teams to align with business objectives.

Responsibilities include advising clients, leading social channels, sourcing multimedia, launching campaigns, and tracking metrics. The role emphasizes storytelling, trend analysis, and strong communication with stakeholders.