Remote Social Media Strategy Lead

Highmark Health; Helena (MT); Hybrid; USD 52,000 - 78,000; Full time

Job summary

Highmark Health is seeking a Social Media Manager to strategize, create, publish, and analyze social content across multiple brands to meet business objectives and customer needs. You will collaborate with program managers, subject matter experts, and digital teams to deliver targeted campaigns and compelling content.

The role requires strong writing/editing, social-media expertise, and the ability to manage daily content across platforms while reporting on outcomes and trends.

Qualifications

• 3 years in marketing, corporate communications or social media
• 3 years of writing and editing
• High degree of competency in social media

Responsibilities

• Strategize social-media plans and activities for Highmark Health services, including content strategy, creation, publishing and performance analysis.
• Advise and collaborate with a wide range of clients and stakeholders to develop targeted social campaigns and content.
• Lead or edit a social channel, manage daily content and interactions, and contribute ideas across platforms.
• Develop and publish daily social content, source multimedia, and track campaigns and promotions.
• Monitor social listening, respond to inquiries, and coordinate with customer-service teams.
• Evolve Highmark Health’s social platforms and report on trends and results.

Skills

Social media knowledge

Strategic thinking

Writing & editing

Project management

Communication

Client management

Education

Bachelor's degree

Master's degree

Tools

Hootsuite

Emplifi

Sprout Social

Job description

Highmark Health is seeking a Social Media Manager to strategize, create, publish, and analyze social content across multiple brands to meet business objectives and customer needs. You will collaborate with program managers, subject matter experts, and digital teams to deliver targeted campaigns and compelling content.

The role requires strong writing/editing, social-media expertise, and the ability to manage daily content across platforms while reporting on outcomes and trends.