Social Media Strategist: Flexible Work Arrangements

Hy-Vee; West Des Moines (IA); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Hy-Vee is seeking a Social Media Strategist to lead and evolve our organic social strategy across platforms. You will partner with the Social Media Manager to align content with marketing priorities, grow audiences, and enhance brand awareness.

You will leverage analytics to optimize content, oversee paid-amplification plans, and collaborate with creators and agencies to ensure timely and on-brand delivery across channels.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Journalism, Communications, or related field preferred.
• 5–7+ years of marketing agency or related work experience.
• Experience with Sprinklr or comparable enterprise social media management platform strongly preferred.
• Experience with Meta Business Suite.

Responsibilities

• Develop and manage platform-specific social media strategies in partnership with the Social Media Manager, aligning content with priorities and driving brand awareness.
• Use reporting and analytics to recommend content optimizations and strategic adjustments.
• Oversee the monthly organic paid-amplification strategy, coordinating with agency partners.
• Manage social media content publishing across multiple platforms, ensuring timeliness and on-brand quality.
• Coordinate creative production requests with cross-functional teams and agency partners, ensuring on-schedule delivery.
• Identify opportunities to repurpose high-performing content across Hy-Vee’s owned channels.

Skills

Social media platforms

Content marketing strategy

Analytics & reporting

Cross-functional collaboration

Communication skills

Education

Bachelor's degree in Marketing/Advertising/Journalism/Communications

Tools

Sprinklr

Meta Business Suite

Google Analytics

Content Management System (CMS)

Job description

Hy-Vee is seeking a Social Media Strategist to lead and evolve our organic social strategy across platforms. You will partner with the Social Media Manager to align content with marketing priorities, grow audiences, and enhance brand awareness.

You will leverage analytics to optimize content, oversee paid-amplification plans, and collaborate with creators and agencies to ensure timely and on-brand delivery across channels.