Creative Services Lead: Campaigns, Design & Strategy

Hyvee.io; United States; On-site; USD 95,000 - 120,000; Full time

Job summary

Hy-Vee is seeking a Creative Services Manager to shape and execute creative strategy across marketing initiatives. You will combine hands-on design with team leadership, guiding projects from concept to delivery across digital, print, in-store, photography and video.

You will translate business objectives into compelling creative, mentor designers, and collaborate with internal teams and external partners to ensure brand consistency and high-impact campaigns.

Qualifications

• Commitment to the Hy-Vee mission and values.
• Strong creative judgment linking business goals, audience needs and brand strategy to design and messaging.
• Expertise in Adobe Creative Cloud, including InDesign, Illustrator and Photoshop, and proficiency with Figma.
• Strong knowledge of typography, layout, color, production requirements and design systems across print and digital formats.
• Ability to lead and develop creative teams while remaining hands-on with design.
• Strong organizational and problem-solving skills; ability to prioritize projects, make decisions and adapt to changing deadlines.
• Strong interpersonal, written and verbal communication skills; ability to present creative recommendations and collaborate across teams.
• Proficiency with Microsoft 365 and project management tools such as Monday.com.
• Hands-on proficiency with AI tools such as ChatGPT, Claude and Adobe Firefly for idea development, image generation and enhancement.

Responsibilities

• Conceptualize and design marketing assets for campaigns, retail promotions and enterprise initiatives across in-store signage, digital ads, email and landing pages.
• Partner with the Director, Creative Services to shape strategies and visual direction that support objectives and customer needs.
• Lead assigned projects from brief through delivery, developing concepts and cohesive executions across channels.
• Mentor designers and contributors with actionable feedback to strengthen craft and ownership.
• Coordinate with creative operations to prioritize work and manage timelines and risks.
• Collaborate with copywriters and marketing partners to align messaging and visuals across campaigns.
• Support web and app creative with UX teams to ensure usability and brand consistency.
• Maintain brand standards and design systems across touchpoints.
• Provide art direction to agencies, photographers, and production partners.

Skills

Hands-on design

Team leadership

Brand strategy

Project prioritization

Communication

Tools

Adobe Creative Cloud

InDesign

Illustrator

Photoshop

Figma

Monday.com

Microsoft 365

Job description

Hy-Vee is seeking a Creative Services Manager to shape and execute creative strategy across marketing initiatives. You will combine hands-on design with team leadership, guiding projects from concept to delivery across digital, print, in-store, photography and video.

You will translate business objectives into compelling creative, mentor designers, and collaborate with internal teams and external partners to ensure brand consistency and high-impact campaigns.