Social Media Strategist: Engagement & Influencers

Winchester Ammunition; Clayton (MO); On-site; USD 64,000 - 80,000; Full time

Job summary

Olin Corporation in Clayton, MO is seeking a Social Media Specialist to manage organic social content and community engagement for Winchester Ammunition and related brands. You will develop content calendars, collaborate with marketing teams, and monitor performance to strengthen brand visibility and customer engagement.

The role requires creating platform-specific content, building audience relationships, and ensuring brand voice across channels, with onsite schedule and travel as needed.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Digital Media or related field.
• Minimum two years of professional experience managing social media content and community engagement for a business or brand.
• Must have a valid driver’s license and the ability to travel up to 30%, including occasional evening or weekend support for events.
• Experience with Reddit and online forums preferred.
• Portfolio or work examples demonstrating strong writing, content development, audience engagement, and brand voice management.
• Experience using social media publishing, monitoring, and analytics tools, with the ability to translate performance data into practical recommendations.
• Working knowledge of photography, short-form video, and basic graphic design; proficiency with Adobe Creative Suite, Canva, or comparable tools preferred.
• Experience supporting influencer, ambassador, or creator partnerships preferred.
• Understanding of platform policies, community guidelines, and disclosure requirements relevant to branded and influencer content.
• Hunting and/or shooting experience preferred, along with familiarity with the outdoor and shooting sports communities.

Responsibilities

• Develop and maintain organic social media content calendars aligned with product launches, campaigns, seasons, and marketing priorities.
• Create, write, schedule, and publish engaging, platform-specific content in partnership with internal creative teams.
• Manage daily community engagement, responding to comments, messages, and mentions while maintaining brand voice and standards.
• Monitor and participate in relevant Reddit communities and industry forums, identifying trends, feedback, and opportunities for engagement.
• Coordinate with internal teams to address product questions and elevate complaints, sensitive issues, or emerging reputational concerns.
• Support influencer and ambassador programs by managing schedules, briefs, deliverables, and content reviews for brand alignment and compliance.
• Identify, secure permissions for, and share user-generated content that highlights products and customer experiences.
• Track and report social media performance, recommending improvements while staying current on platform features, content trends, and policies.

Skills

Social media management

Content creation

Community engagement

Writing

Analytics

Adobe Creative Suite

Canva

Reddit experience

Education

Bachelor’s degree in Marketing/Communications

Tools

Adobe Creative Suite

Canva

Job description

Olin Corporation in Clayton, MO is seeking a Social Media Specialist to manage organic social content and community engagement for Winchester Ammunition and related brands. You will develop content calendars, collaborate with marketing teams, and monitor performance to strengthen brand visibility and customer engagement.

The role requires creating platform-specific content, building audience relationships, and ensuring brand voice across channels, with onsite schedule and travel as needed.