Social Media Strategist: Elevate Brand & Engagement

California State University, Chico; Chico (CA); Hybrid; USD 62,000 - 91,000; Full time

Benefits offered by this job

Tuition fee waiver

Job summary

California State University, Chico is seeking a Social Media Strategist to develop and implement organic social media strategies that support the campus brand and visibility goals. You will manage content planning, engagement, and performance analysis while collaborating with campus teams.

The ideal candidate has a bachelor’s degree in a related field and two years of relevant experience, with possible substitutions for higher qualifications.

Qualifications

• Equivalent to a bachelor’s degree in a related field and two years of relevant experience.
• An advanced degree in a related field may be substituted for the required experience on a year-for-year basis.
• Preference may be given to applicants with experience in higher education, nonprofit, or public-sector communications.

Responsibilities

• Develop and implement organic social media strategies that support the university’s brand and visibility goals.
• Manage the university’s social media presence, including content planning, audience engagement, content development, and performance analysis.
• Collaborate with social media managers and campus content creators to share best practices and coordinate efforts.

Education

Bachelor's degree equivalence (related field)

Job description

California State University, Chico is seeking a Social Media Strategist to develop and implement organic social media strategies that support the campus brand and visibility goals. You will manage content planning, engagement, and performance analysis while collaborating with campus teams.

The ideal candidate has a bachelor’s degree in a related field and two years of relevant experience, with possible substitutions for higher qualifications.