Higher-Ed Social Media Strategist & Engagement Lead

The California State University; Chico (CA); Hybrid; USD 62,000 - 91,000; Full time

Benefits offered by this job

Tuition fee waiver

Job summary

California State University, Chico is seeking a Social Media Strategist to develop and implement organic social media strategies that support the university’s brand and visibility goals. The role manages content planning, audience engagement, and performance analysis across campus channels.

The ideal candidate has a bachelor’s degree and two years of relevant experience, with preference for applicants familiar with higher education communications.

Qualifications

• Equivalent to a bachelor’s degree in a related field and two years of relevant experience.
• An advanced degree in a related field may be substituted for the required experience on a year‑for‑year basis.

Responsibilities

• Develops and implements organic social media strategies and initiatives to support Chico State’s brand and marketing goals.
• Manages the University’s social media presence including content planning, audience engagement, content development, and performance analysis.
• Leads work direction and training for student employees and collaborates with campus social media managers and content creators to share best practices.

Skills

Social media strategy

Analytics

Content development

Team leadership

Education

Bachelor’s degree or equivalent

Job description

California State University, Chico is seeking a Social Media Strategist to develop and implement organic social media strategies that support the university’s brand and visibility goals. The role manages content planning, audience engagement, and performance analysis across campus channels.

The ideal candidate has a bachelor’s degree and two years of relevant experience, with preference for applicants familiar with higher education communications.