Social Media Strategist/ Content Creator

The Candidly.; Los Angeles (CA); On-site; USD 75,000 - 95,000; Full time

Job summary

The Candidly is seeking a full-time Social Media Strategist/Content Creator based in Los Angeles to enhance our digital presence. The ideal candidate is detail-oriented, creative, and experienced in crafting engaging content for various platforms including Instagram and Facebook. You will play a vital role in supporting our marketing initiatives and engaging with a Gen X audience. Competitive salary and a vibrant workplace await!

Qualifications

• Proven experience as a Social Media Manager or similar role.
• Expertise in video editing and social media analytics.
• Ability to generate engaging, strategic content.

Responsibilities

• Develop and curate engaging photo and video content.
• Monitor and manage all social media accounts.
• Analyze metrics and optimize campaigns.

Skills

SEO knowledge

Content marketing strategies

Video capture

Critical thinking

Excellent communication

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Tools

Planoly

CapCut

Canva

Adobe Creative Suite

Job description

Los Angeles ONLY

The Candidly is a lifestyle brand for pragmatic skeptics who want to be pretty, healthy, happy. ER. HappiER.

https://www.thecandidly.com/

https://www.instagram.com/thecandidly/

We write about style, beauty, trends, health, recipes, exercise, home, marriage. You know, the big stuff. Everyone is welcome, but our target demo is, well, grown-ups.

What We Need:

We are looking for a full time, Los Angeles based Social Media Strategist/Content Creator for The Candidly. This role will support our Editor-In-Chief in the fast-paced environment of a scrappy start-up.

You’re organized, insanely detail-oriented, you’re probably funny, and likely either a fully Type A personality or close to it. You’re a self-starter, take initiative on projects/tasks, and are something of a culture hound and a content nerd. You are equal parts creative and strategist, and love working with other wildly motivated and excellence-driven comrades. You might also worship Fleabag, but it’s not technically a requirement. In this role, you will help implement the social media strategy across Instagram, Facebook, Pinterest and our newsletter, all of which will appeal to, and often thrill, our Gen X demographic. You will manage all social media accounts, create and edit deeply compelling content, and analyze performance metrics to optimize all campaigns.

Key Responsibilities:

• Content Creation: Develop, create and curate engaging photo and video content for various social media platforms: Instagram, TikTok, Facebook, Pinterest, Newsletter

•Graphic Design: Instagram story creation, newsletter design and deployment, with strategic best practices for maximum effectiveness

•Paid Marketing Content Creation: Work with the paid team to create highly clickable content that converts

•Daily Posting: Manually post and monitor all content across all platforms

• Community Management: Monitor, respond to, and engage with followers, fostering a positive online community.

• Analytics and Reporting: Analyze social media metrics and prepare reports on campaign performance, providing insights for continuous improvement.

• Trend Monitoring: Stay up to date with industry trends and competitor activities, adjusting strategies as necessary.

• Collaboration: Work closely with the team to integrate social media efforts with overall marketing initiatives.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field

• Proven experience as a Social Media Manager or similar role.

•Video capture and editing expertise with full knowledge of Instagram Reels best practices

• Strong understanding of social media platforms and best practices.

•Superb critical thinker and problem solver. Like, superb

• Excellent writing, editing, communication, and spelling skills.

• Experience with analytics tools.

• Ability to generate engaging, strategic content that grows brands and audiences

• Ability to work independently and collaboratively in a fast-paced environment.

•Lighting and video capture and editing tools

Required Skills:

• Knowledge of SEO and content marketing strategies

•Working knowledge of Planoly, Link my Photos, CapCut, Canva, Adobe Creative Suite

•Full understanding of Instagram reels, best practices regarding boosting posts, trending music limitations, and understand both the strategy side and creative side

Salary: The salary range for this position is between $75,000-$95,000 depending on experience

MUST be based in Los Angeles—Absolutely no one outside LA will be considered

To apply: [e-mail] with the following:

1. An email addressed to the editor in chief along with specific reasoning for what you love about our brand and why you’d be a perfect fit

2. Links to some of your work (for other brands, your own site, can be any kind of media, though ideally should include some video), explaining the goal and the strategy you used and why it worked

3. Your current CV with references

4. Links to some of OUR work on our site or our Instagram, that you thought was funny or smart or cute

PLEASE NOTE: WE WILL NOT CONSIDER ANYONE WHO DOESN'T FOLLOW THESE GUIDELINES FOR APPLICATION. IF YOU AREN’T THOROUGH ENOUGH TO DO THIS, WE CAN GUARANTEE YOU WILL HATE WORKING WITH US. ????????????