Social Media Storyteller & Community Builder

Agupdate; Elko (NV); On-site; USD 55,000 - 75,000; Full time

Job summary

Great Basin College is seeking a creative Social Media Specialist to elevate our digital presence and engage prospective students, alumni, employees, and the communities we serve. You will craft storytelling content, manage editorial calendars, and support recruitment efforts across platforms.

You will monitor engagement, analyze performance, collaborate with faculty and departments, and supervise student content creators, ensuring fresh, consistent messaging in a fast-paced environment.

Qualifications

• Bachelor\'s degree and two years of relevant professional experience; OR
• High school diploma or equivalent and six years of relevant professional experience; OR
• An equivalent combination of education and experience totaling six years.

Responsibilities

• Develop and execute social media strategies that support marketing, recruitment, and enrollment goals.
• Create, schedule, and publish engaging written, graphic, photo, and video content across multiple social media platforms.
• Maintain an editorial content calendar to ensure timely, consistent, and strategic messaging.
• Monitor social media channels, respond to comments and messages, and foster positive online engagement.
• Analyze social media performance and provide recommendations to improve reach, engagement, and effectiveness.
• Partner with faculty, staff, and campus departments to promote academic programs, student success stories, and college events.
• Attend events throughout GBC\'s service area to capture photos, videos, and behind-the-scenes content.
• Supervise and mentor student employees assisting with social media and digital content creation.
• Organize and maintain digital media assets while staying current with emerging social media trends, platforms, and best practices.

Education

Bachelor\'s degree or equivalent experience

Two years of relevant professional experience

Tools

Meta Business Suite

Hootsuite

Canva

Adobe Creative Suite

Job description

Great Basin College is seeking a creative Social Media Specialist to elevate our digital presence and engage prospective students, alumni, employees, and the communities we serve. You will craft storytelling content, manage editorial calendars, and support recruitment efforts across platforms.

You will monitor engagement, analyze performance, collaborate with faculty and departments, and supervise student content creators, ensuring fresh, consistent messaging in a fast-paced environment.