Social Media Specialist w/Substack Experience

Beyond the Rx; New York (NY); On-site; USD 55,000 - 90,000; Full time

Job summary

Beyond the Rx in New York seeks a creative, digitally savvy content manager to grow our presence on Substack, Instagram, TikTok, and Facebook.

This is not a traditional social media role; the ideal candidate lives and breathes Substack, understands Notes, recommendations, collaborations, subscriber growth, and building a community without spam.

You will script video, help filming, post across platforms, and track engagement to spot growth opportunities.

Qualifications

• Deep understanding of Substack Notes, recommendations and collaborations.
• Strong storytelling and editing abilities for video and text.
• Comfortable on camera and at a computer, with a creative yet strategic mindset.
• Self-directed, organized, and full of ideas.

Responsibilities

• Managing and growing our Substack presence, focusing on Notes.
• Brainstorm and develop content ideas across platforms.
• Script short-form video content and assist lighting/filming.
• Edit video, including sound, and post/schedule content across platforms.
• Track engagement and identify opportunities for growth.

Skills

Substack

Video editing

Content strategy

Storytelling

Lighting

Job description

Beyond the Rx is looking for a creative, smart, digitally savvy content manager to help grow our presence on Substack, Instagram, TikTok, and Facebook.

This is a not a traditional social media role.

The ideal candidate lives and breathes Substack. You understand Notes, recommendations,

collaborations, subscriber growth, and the ever-changing ecosystem of the platform. You know what performs, what doesn't, and how to build community

without feeling spammy.

Responsibilities include:

• Managing and growing our Substack presence, with a particular focus on Notes
• Helping brainstorm and develop content ideas
• Scripting short-form video content
• Assisting with lighting and filming
• Editing video (including sound)
• Posting and scheduling content across platforms
• Tracking engagement and identifying opportunities for growth

The right person is:

• Obsessed with Substack
• A strong storyteller and editor
• Comfortable behind a camera and behind a computer
• Equal parts creative and strategic
• Self-directed, organized, and full of ideas

Please do not apply if you are unfamiliar with Substack. We are specifically looking for someone who understands the platform deeply and can help us grow there.

Bonus points for experience in wellness, publishing, marketing, journalism, or audience growth.