Social Media Specialist

Supermicro; Wayne (CA); On-site; USD 73,000 - 90,000; Full time

Job summary

Supermicro is seeking a junior-to-mid-level social media generalist to support paid and organic initiatives. You will create and test ads across LinkedIn, Meta, X, Reddit, and YouTube, and produce assets with Adobe CC or Canva/Figma.

Experience with HubSpot email campaigns and strong copywriting are essential. The role blends hands-on execution with strategy, requiring a portfolio of social creative and video editing work.

Qualifications

• 2–4+ years of experience in social media, digital marketing, or content creation in B2B/tech.
• Proficiency with design/edit tools such as Adobe Creative Cloud and/or Canva and Figma.
• Hands-on experience with paid social platforms (LinkedIn Campaign Manager, Meta Ads Manager; X and Reddit Ads a plus).
• Familiar with organic social management tools and scheduling platforms.
• Experience building and sending emails in HubSpot or similar marketing automation.
• Strong copywriting and storytelling with attention to brand consistency.
• Solid understanding of social media metrics, A/B testing, and performance reporting.
• Ability to turn around high-quality assets quickly in a fast-paced environment.
• Excellent communication and cross-functional collaboration skills.
• Portfolio of social creative, video editing, and campaign work preferred.

Responsibilities

• Paid Social Support: setup, launch, QA of paid social campaigns, ad copy, creative and targeting.
• Run creative testing and recommend iterations based on performance.
• Monitor campaigns and flag underperforming ads and optimization opportunities.
• Manage campaign trafficking, naming conventions, and UTM tracking.

Skills

Social media management

Copywriting

Analytics & reporting

Portfolio

Project management

Tools

Adobe Creative Cloud

Canva

Figma

LinkedIn Campaign Manager

Meta Ads Manager

X Ads

Reddit Ads

HubSpot

Job description

About Supermicro:

Supermicro is a Top Tier provider of advanced server, storage, and networking solutions for Data Center, Cloud Computing, Enterprise IT, Hadoop/ Big Data, Hyperscale, HPC and IoT/Embedded customers worldwide. We are the #5 fastest growing company among the Silicon Valley Top 50 technology firms. Our unprecedented global expansion has provided us with the opportunity to offer a large number of new positions to the technology community. We seek talented, passionate, and committed engineers, technologists, and business leaders to join us.

Job Summary:

This is a junior-to-mid-level B2B social media generalist role (2-4+ years experience). You'd support paid social campaigns (setup, QA, creative testing, UTMs), manage organic social (planning, posting, community, reporting), and produce the creative yourself, including static, video, and carousel assets across LinkedIn, X, Reddit, Meta, and YouTube. It calls for Adobe CC or Canva/Figma, LinkedIn and Meta Ads Manager, HubSpot email experience, and strong copywriting. It's a hands‑on doer role, with a portfolio effectively expected.

Essential Duties and Responsibilities:

Paid Social Support

• Support the setup, launch, and QA of paid social campaigns, including ad copy, creative, and audience targeting.
• Run creative testing (copy, visuals, formats, CTAs) and recommend iterations based on performance.
• Monitor campaign performance and flag creative fatigue, underperforming ads, and optimization opportunities.
• Help manage campaign trafficking, naming conventions, and UTM tracking.

Organic Social Management

• Plan, write, and schedule organic content across company channels in line with the content calendar.
• Adapt company news, product launches, events, and thought leadership into engaging, platform‑native posts.
• Monitor community engagement, respond to comments and mentions, and escalation issues as needed.
• Track channel performance and provide regular reporting on reach, engagement, and follower growth.
• Stay current on platform updates, trends, and best practices, and apply them to our content approach.

Creative Asset Production

• Create, edit, and adapt static, video, and carousel assets for paid and organic social campaigns.
• Resize and repurpose existing creative across platforms (LinkedIn, X, Reddit, Meta, YouTube) and ad formats.
• Edit short‑form and long form videos, animated graphics, and event/webinar clips to support campaign launches.
• Partner with the in‑house creative team on briefs, brand guidelines, and approvals, and handle fast‑turn and lower‑complexity requests independently.
• Maintain an organized library of templates, creative assets, and brand‑compliant resources for the digital team.

Qualifications:

• 2-4+ years of experience in social media, digital marketing, or content creation, ideally in B2B or technology.
• Proficiency in design and editing tools such as Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, After Effects) and/or Canva and Figma.
• Hands‑on experience with paid social platforms (LinkedIn Campaign Manager, Meta Ads Manager; X and Reddit Ads a plus).
• Working knowledge of organic social management tools and scheduling platforms.
• Experience building and sending emails in HubSpot or a similar marketing automation platform.
• Strong copywriting and storytelling skills, with attention to detail and brand consistency.
• Solid understanding of social media metrics, A/B testing, and performance reporting.
• Ability to turn around high‑quality assets quickly in a fast‑paced environment.
• Excellent communication skills and ability to collaborate with cross‑functional and creative teams.
• Ability to manage multiple projects and priorities simultaneously.
• Portfolio demonstrating social creative, video editing, and campaign work is preferred.

Salary Range

$72,500 - $90,000

The salary offered will depend on several factors, including your location, level, education, training, specific skills, years of experience, and comparison to other employees already in this role. In addition to a comprehensive benefits package, candidates may be eligible for other forms of compensation, such as participation in bonus and equity award programs.

EEO Statement

Supermicro is an Equal Opportunity Employer and embraces diversity in our employee population. It is the policy of Supermicro to provide equal opportunity to all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or special disabled veteran, marital status, pregnancy, genetic information, or any other legally protected status.