Sr. Marketing Manager

Supermicro; San Jose (CA); On-site; USD 135,000 - 165,000; Full time

Job summary

Supermicro is seeking a Senior Marketing Manager - Growth & Inbound to lead audience growth, storytelling, and demand generation. You will own content strategies, implement inbound programs, and optimize campaigns across paid and organic channels.

The role requires strong copywriting and analytics, cross-functional collaboration with product marketing, demand gen, and sales teams, and a proven track record in end-to-end campaigns that move audiences from awareness to qualified interest.

Qualifications

• Bachelor’s degree in Technology, Marketing, or related field.
• 8+ years hands-on experience in advertising, growth marketing, inbound, or digital marketing.
• Strong copywriting and storytelling skills with audience-centric content.
• Experience with email/content distribution, paid channels, and marketing automation tools.
• Data-driven mindset with proficiency in analytics platforms (e.g., Google Analytics, SEO tools).

Responsibilities

• Develop and own the paid and unpaid content strategy for all campaigns and editorial calendar that supports brand narrative, audience education, and demand creation goals.
• Rewrite PMM assets into channel-optimized formats that resonate with target audiences.
• Ensure consistent brand voice, messaging, and storytelling.
• Design and execute content-led inbound programs to increase reach and capture early leads.
• Implement testing (A/B, messaging, formats) to improve engagement and content performance.
• Collaborate with design, product marketing, demand gen, and sales teams to align content with GTM priorities.
• Use data and analytics to measure content performance, audience growth, and lead generation; deliver insights for improvement.
• Track and report KPIs related to organic reach, engagement, and funnel progression.

Skills

Copywriting

Storytelling

Content marketing

Analytics

Campaign management

Cross-functional collaboration

Project management

Email marketing

Education

Bachelor’s degree in Technology, Marketing, or related field

Tools

Google Analytics

SEO tools

Marketing automation tools

Job description

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Location: San Jose, California, United States

About Supermicro:

Supermicro® is a Top Tier provider of advanced server, storage, and networking solutions for Data Center, Cloud Computing, Enterprise IT, Hadoop/ Big Data, Hyperscale, HPC and IoT/Embedded customers worldwide. We are the #5 fastest growing company among the Silicon Valley Top 50 technology firms. Our unprecedented global expansion has provided us with the opportunity to offer a large number of new positions to the technology community. We seek talented, passionate, and committed engineers, technologists, and business leaders to join us.

Job Summary:

We are seeking an experienced Senior Marketing Manager- Growth & Inbound to join our marketing team. This role owns audience and traffic growth through storytelling and thought leadership while driving measurable inbound demand and early-funnel consideration. The ideal candidate combines strong editorial and copywriting skills with data-driven growth practices (content distribution across paid and unpaid and inbound optimization) and a proven ability to manage end‑to‑end content and demand campaigns that move audiences from awareness into engagement and qualified interest.

Essential Duties and Responsibilities:

• Develop and own the paid and unpaid content strategy for all campiagns and editorial calendar that supports brand narrative, audience education, and demand creation goals.
• Adapt and rewrite PMM-created assets (messaging, case studies, product content, enablement materials) into channel-optimized formats that resonate with target audiences.
• Ensure consistent brand voice, messaging, and storytelling.
• Design and execute content-led inbound programs that increase reach and capture early leads (lead magnets, gated assets, SEO landing pages, webinars, newsletter/social growth).
• Implement testing (A/B, messaging, formats) to improve engagement, conversion, and content performance.
• Collaborate with design, product marketing, demand gen, and sales teams to align content with broader GTM priorities and ensure assets support consideration.
• Use data and analytics to measure content performance, audience growth, and lead generation; deliver insights and recommendations for continuous improvement.
• Track and report on KPIs related to organic reach, engagement, content‑influenced leads, and funnel progression.

Qualifications:

• Bachelor’s degree in Technology, Marketing, or related field preferred
• 8+ years of hands‑on experience in advertising, growth marketing, inbound, or digital marketing, preferably in technology or B2B environments.
• Strong copywriting and storytelling skills with the ability to create compelling, audience‑centric content.
• Hands‑on experience with email/content distribution, paid channels and marketing automation tools.
• Data‑driven mindset with proficiency in analytics platforms (e.g., Google Analytics, SEO tools) and the ability to connect content activity to business outcomes.
• Experience managing campaigns end‑to‑end and collaborating cross‑functionally.
• Excellent communication, project management, and prioritization skills.
• Relevant technology field experience required

Salary Range

$135,000 - $165,000

The salary offered will depend on several factors, including your location, level, education, training, specific skills, years of experience, and comparison to other employees already in this role. In addition to a comprehensive benefits package, candidates may be eligible for other forms of compensation, such as participation in bonus and equity award programs.

EEO Statement

Supermicro is an Equal Opportunity Employer and embraces diversity in our employee population. It is the policy of Supermicro to provide equal opportunity to all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or special disabled veteran, marital status, pregnancy, genetic information, or any other legally protected status.