Social Media Specialist

Valnet Inc.; United States; Remote; USD 34,000 - 62,000; Full time

Job summary

Valnet Inc. is seeking a highly organized Social Media Specialist to manage daily social footprints for a set of tech brands on a remote, freelance basis.

You will own content strategy, posting cadence, and community engagement across platforms like Facebook, Instagram, Threads, X, BlueSky, TikTok, and LinkedIn. Collaborate with Editorial and Social Coordinators to optimize content, adapt quickly to trends, and deliver performance-rich recaps.

Qualifications

• Proven experience managing major social media platforms for tech brands.
• Ability to create platform-tailored content and growth strategies.
• Strong attention to detail and data-driven decision making.

Responsibilities

• Create, execute, and oversee daily social strategy across multiple platforms for assigned tech brands.
• Schedule content drops, engage with communities, and track performance metrics.
• Collaborate with Editorial and Social Coordinators to align strategies and workflows.
• Write captions and copy in brand voice and maintain quality standards.
• Prepare regular performance recaps with insights and next steps.

Skills

Social media management

Brand growth

Analytics tracking

Independent work

Remote collaboration

Tools

TrueAnthem

Meta Business Suite

Adobe Creative Suite

Job description

_ This position will operate on a remote, contractual basis. Candidates must reside in the U.S. or Canada, or in countries within a few hours of the EST time zone. _

Valnet’s Tech Portfolio reaches tens of millions of tech enthusiasts every month across flagship brands like How-To Geek, XDA, Android Police, Pocket-lint, and MakeUseOf. We live and breathe consumer tech, delivering fast news, sharp reviews, and deep-dive guides.

As a worldwide leader in the digital media space, Valnet operates at a rapid pace and is seeking a highly organized, strategy-driven Social Media Specialist to join our team on a 1099 freelance basis.

In this role, you will own, execute, and scale the daily social footprint for a dedicated selection of brands within our tech network. You will collaborate with other Social Coordinators to ensure strategic alignment and drive overall traffic and community growth.

Key Responsibilities

• Create, execute, and oversee the daily social media strategy across multiple platforms (Facebook, Instagram, Threads, X, BlueSky, TikTok, LinkedIn) for your assigned tech brands.
• Schedule and manage daily content drops including breaking tech news, evergreen tutorials, product reviews, and recirculated top-performing posts.
• Collaborate closely with the Editorial team and Social Coordinator to streamline workflows and adapt instantly to fast-breaking tech updates.
• Write engaging, platform-tailored captions and copy that accurately leverage each brand’s unique voice and style.
• Utilize the TrueAnthem scheduling tool and Media Library system to efficiently tag, sort, and organize content assets.
• Track and grow relevant performance metrics across all active social media channels.
• Monitor comments, conversations, and audience sentiment, and identify opportunities to engage with the community.
• Prepare a recurring performance recap outlining results, key learnings, wins, challenges, and next-step recommendations.

Qualifications

• Proven experience managing major social media platforms (Facebook, Instagram, LinkedIn, Threads, X, BlueSky, TikTok).
• Strong capability to look at the bigger picture, develop creative content hooks, and execute an overarching growth strategy.
• Exceptional attention to detail and commitment to maintaining premium quality standards.
• Ability to quickly learn new tools, analyze performance data, and adjust scheduling strategies as platform algorithms shift.
• Comfortable working independently and leading initiatives in a collaborative, fast-paced remote environment.

Bonus Skills

• Hands-on familiarity with digital publishing scheduling or analytics platforms (TrueAnthem, Meta Business Suite, etc.).
• Basic graphic design using Adobe Creative Suite, Canva, or similar tools.

Valnet, founded in 2012, is a global digital publishing and media investment Company that owns and operates over 25 authoritative brands across diverse verticals, including entertainment, sports, technology, automotive, gaming, lifestyle and travel.

Valnet is committed to producing premium content, and we therefore require all our contributors to adhere to our Editorial Standards, including a prohibition on using Artificial Intelligence.

We hope to hear from you soon!