Social Media Specialist

Aspen Technology, Inc.; Bedford (MA); On-site; USD 61,000 - 76,000; Full time

Job summary

Aspen Technology, Inc. is seeking a Social Media Specialist in Bedford, MA to strengthen the company’s social media presence and expand engagement with key audiences.

You will develop content that aligns with corporate, product, customer, event, cultural and thought leadership priorities. This role collaborates with senior leaders, video and editorial teams to craft compelling content, manage the editorial calendar, and drive employee advocacy at scale while ensuring governance and brand

Qualifications

• 4+ years in social media programs (B2B tech).
• Proven LinkedIn program growth.
• Strong writing, editing and storytelling skills.
• Ability to translate complex topics into compelling content.

Responsibilities

• Manage AspenTech’s day-to-day social media presence.
• Create and publish social content aligned with priorities.
• Collaborate with executives and SMEs to elevate expertise and company objectives.
• Scale employee advocacy with strategy, governance, and metrics.

Skills

Social media strategy

Content creation

Analytics

Executive collaboration

Writing & storytelling

LinkedIn expertise

Project management

Education

Bachelor's degree in Communications/Marketing/PR

Tools

LinkedIn analytics

Social media management tools

AI content tools

Job description

## Social Media SpecialistApply: Bedford, Massachusetts: Full time: Posted Today: R9512The driving force behind our success has always been the people of AspenTech. What drives us, is our aspiration, our desire and ambition to keep pushing the envelope, overcoming any hurdle, challenging the status quo to continually find a better way. You will experience these qualities of passion, pride and aspiration in many ways — from a rich set of career development programs to support of community service projects to social events that foster fun and relationship building across our global community.## **The Role**Aspen Technology, Emerson’s industrial software business, is seeking a Social Media Specialist to help strengthen the company’s social media presence, expand engagement with key audiences and establish a scalable employee advocacy program. This role will support the development and execution of social media strategies that advance AspenTech's corporate, product, customer, event, cultural and thought leadership priorities. While LinkedIn is AspenTech’s primary platform today, this position requires broader social media expertise, including content strategy, audience engagement, executive visibility, employee amplification, platform best practices, analytics and governance. The role also requires effective collaboration with key internal stakeholders, including our video team on integrated YouTube strategies, our creative team on design and with Emerson’s enterprise social media team on overall best practices. The ideal candidate has at least 4 years of experience managing social media programs within a B2B technology environment and a demonstrated ability to collaborate effectively with senior leaders, subject matter experts and executive stakeholders. This individual combines strong writing, creative and storytelling skills with a data-driven mindset and a deep understanding of how social media can be used to build thought leadership, increase visibility, drive audience engagement and extend corporate reach through executive and employee advocacy.## **Your Impact*** Manage AspenTech’s day-to-day social media presence* Create and publish social content aligned with organizational priorities* Partner with senior executives, business leaders and subject matter experts to develop engaging social content that elevates their expertise and advances company objectives* Establish and scale AspenTech's employee advocacy initiative, creating the strategy, governance model, content distribution processes, participant engagement programs and performance metrics needed to expand employee-driven reach and brand visibility* Translate complex technical, industrial and business topics into compelling social content for target audiences* Manage and maintain the social media editorial calendar* Identify opportunities to increase engagement, reach, audience growth and employee advocacy* Develop and advance considerations for an expanded social channel strategy* Monitor industry trends, competitor activity and emerging social media platform capabilities* Analyze content performance and provide regular reporting and recommendations to improve results* Collaborate with creative services, video production and content teams to develop high-performing visual and multimedia content* Leverage AI-enabled tools to improve content creation, workflow efficiency and performance optimization* Ensure all content aligns with AspenTech brand, messaging, editorial, legal and governance standards## What You'll Need* Bachelor's degree in Communications, Marketing, Journalism, Public Relations or a related field* 4+ years of professional experience managing social media programs, preferably within a B2B technology organization* Demonstrated expertise in social content strategy, publishing, audience engagement and analytics, with a focus on LinkedIn* Proven success increasing reach, engagement and follower growth through LinkedIn programs* Experience working directly with senior leaders and executives in a professional communications, marketing or content role* Demonstrable writing, editing and storytelling skills* Strong project management skills with the ability to balance multiple stakeholders and deadlines* Experience using LinkedIn analytics and social media management platforms* Strong interpersonal skills and confidence interacting with executive audiences* Ability to translate complex technology topics into compelling content for business and technical audiences **Preferred Qualifications** * Experience in industrial software, enterprise software, SaaS, AI, automation, engineering, manufacturing technology or related B2B industries* Experience developing or managing employee advocacy programs* Knowledge of content amplification strategies and employee engagement best practices* Experience creating or managing multimedia content, including short-form video and executive video content* Familiarity with generative AI tools for content creation and optimizationThe salary range for this role is $61,100.00 - $76,400.00. This range represents what we in good faith believe is the range possible for base compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range based on several factors. This range may be modified in the future. This role is also eligible for bonus or variable incentive pay. Additionally, we offer a comprehensive benefits package including paid time off, charitable giveback day, medical/dental/vision insurance, and retirement benefits to eligible employees.### About UsAspenTech is a global software leader helping industries meet the increasing demand for resources from a rapidly growing population in a profitable and sustainable manner. Our Digital Grid Management software suite, including AspenTech OSI products, helps power and utilities companies achieve superior real-time control, optimization and management for exceptional performance of complex energy networks.If you're looking to make a difference every day and push the limits of performance, AspenTech is doing things no one else thought was possible. As a leading industrial software partner, we help companies all over the world run safer, greener, longer and faster.With over 3700 employees and more than 60 global locations, AspenTech is meeting today's sustainability and business challenges head-on with unmatched expertise, cutting-edge AI-powered technology and a passion to innovate.AspenTech is an Equal Opportunity/Affirmative Action employer. AspenTech does not discriminate against employees or applicants on the basis of age, race, color, religion, creed, ancestry, sex, sexual orientation, gender identity or expression, pregnancy or related conditions, marital status, familial status, national origin, disability, medical condition, genetic information, citizenship, military service or protected Veteran Status or any other basis protected by applicable federal, state, or local law.**Reasonable Accommodation:**We will provide reasonable accommodations to qualified individuals who have a disability or sincere religious reasons to request accommodation, when necessary to enable the individual to participate in the job application or interview process. If you wish to request an accommodation, please contact us at [e-mail].