Social Media Specialist

Ilani; Ridgefield (WA); On-site; USD 52,000 - 75,000; Full time

Job summary

Ilani is seeking a Marketing Support professional to assist the Marketing Manager with social media strategy execution across platforms and to monitor and respond to user engagement. The role involves content creation, analytics, and coordinating with guest experience and other departments to protect and enhance our online brand image.

Qualified candidates will have an Associates Degree in Marketing/Communications/Public Relations and at least one year of related experience, plus strong written

Qualifications

• Associates Degree in Marketing, Communications, Public Relations, or a related field plus one year experience in communications with a focus on social networking.
• Excellent written and verbal communication skills.
• Strong interpersonal and organizational abilities.
• Experience with analyzing and reporting web analytics related to content delivery.

Responsibilities

• Assists Marketing Manager with execution of social media strategies across platforms.
• Schedules and executes social media messaging.
• Monitors and responds to posts, comments, messages, and online reviews.
• Uses analytics to track performance and reports insights to the team.
• Collaborates with Guest Experience and other departments to support brand image.

Skills

Social media management

Content creation

Analytics

Communication

Interpersonal skills

Multitasking

Education

Associates Degree in Marketing/Communications/Public Relations

Tools

Word

Excel

Outlook

Web analytics tools

Job description

JOIN OUR TEAM AND EXPERIENCE ENDLESS CAREER POSSIBILITIESIF YOU ARE AN EXISTING EMPLOYEE, PLEASE NAVIGATE TO THE INTERNAL JOB POSTING USING THIS LINK:https://wd5.myworkday.com/cowlitz/d/inst/1$9925/9925$5112.htmldPledge for Success:We are dedicated to hiring outstanding individuals who share in our commitment and passion in serving our guests. Ambition, dedication, attention to detail, and a warm smile are all winning characteristics that lead to the spirit of who we are.Position Summary:This position is responsible for assisting the Marketing Manager with the execution of media strategies that grow positive brand visibility, improve customer service, and create a social environment conductive to increasing revenues. Duties range from content creation across a variety of social platforms to monitoring of user-generated brand-related activity and online reviews, as well as tracking and reporting on related data and analytics.Primary Duties and Responsibilities:Promotes superior guest service.Maintains, and perpetuates a positive organizational culture according to the principles of the Spirit of Tâlícn and the Core Values of ilani.Assists in the creation and execution of relevant brand content across a variety of social media platforms, in conjunction with the Marketing Manager.Schedules and executes social media messagingUtilizes social media monitoring tools and first-hand observations to keep pace with tracking and reports out on posted information found in social media spaces, industry related spaces and public spaces.Partners with guest experience to monitor and manage ilani’s online reputation by responding to posts, comments, messages, and online reviews.Assists with researching discussions, postings, and comments found in the social communities to identify trends, opportunities, and issues.Provides timely notification to the Marketing Manager & the Guest Experience Manager on any public information that supports or inhibits management strategies to enhance brand image and the ability to conduct business.Partners with the Guest Experience team to maintain cooperative, productive, and service-oriented relationships with internal departments regarding issues and opportunities.Provides on-site support to execute the department’s social media tactics as needed.Maintains confidentiality of sensitive information.Performs other duties assigned.Minimum Qualifications:Associates Degree in Marketing, Communications, Public Relations, or a related field , plus one (1) year of experience in communications with a strong focus on social networking activities, or an equivalent combination of education and experience.Must possess excellent interpersonal skills with an ability to foster a supportive and enabling team environment.Excellent written and verbal communication skills.Excellent organizational and multi-tasking skills.Intermediate knowledge of Word, Excel, and Outlook.Understanding of web analytics as they relate to content delivery.Able to use web analytics tools to analyze and make recommendations regarding e-mail marketingMust be able to sit in front of a computer screen for extended periods of time.Must be able to work various shifts and flexible hours.Must be willing to work in a smoking environment.Must be willing to adhere to company health and safety measures.Preferred Qualifications:Previous experience with the execution of successful social media strategies in a high volume, complex casino or hospitality environment preferred.Knowledge of current social and interactive management systems preferred.Work Shift:Knock, knock. Hear that sound? That's opportunity!