Social Media Specialist

Doral Automotive Group; Miami (FL); On-site; USD 45,000 - 70,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

Company paid LTD

Company paid life insurance

EAP

401(k) match

Vehicle purchase program

Vendor discounts

Growth opportunities

Friendly working environment

Job summary

Doral Automotive Group is seeking an experienced Social Media Specialist to develop and execute social media strategies across our Miami-area brands. You will work with Marketing, Sales and Fixed Operations to deliver engaging content, monitor performance, and optimize campaigns for higher reach and conversions.

Ideal candidates bring 1+ year experience, strong knowledge of major platforms, and a solid understanding of SEO metrics.

Qualifications

• 1+ year of experience in social media roles or similar.
• Experience building brand awareness through social platforms.
• Solid understanding of SEO and web traffic metrics.

Responsibilities

• Develop, implement and manage our social media strategy
• Define most important social media KPIs
• Manage content with Marketing Director
• Measure success of campaigns
• Stay updated with best practices and technologies
• Use social media marketing tools
• Coordinate content with Marketing Director
• Collaborate with Marketing, Sales and Fixed Operations teams
• Monitor SEO and engagement; suggest optimization
• Engage with industry professionals and influencers
• Provide constructive feedback

Skills

Social media strategy

Brand awareness

SEO basics

Audience research

Analytics & KPIs

Team collaboration

Education

Bachelor's in Marketing

Tools

Facebook Ads

Google Analytics

SEO tools

Job description

We are looking for an experienced Social Media Specialist to join our team. Doral Automotive Group consists of Doral Lincoln, Lincoln of Cutler Bay and Ford of Kendall. Our dealers are located in Miami Dade County. The Social Media Specialist is responsible for developing and executing social media strategies. They possess expertise in social media marketing, strong consulting and communication skills. They must be customer-oriented, detail-oriented, and capable of multitasking effectively.

Responsibilities

• Develop, implement and manage our social media strategy
• Define most important social media KPIs
• Manage and oversee social media content along with the Marketing Director
• Measure the success of every social media campaign
• Stay up to date with the latest social media best practices and technologies
• Use social media marketing tools
• Work with Marketing Director to ensure content is informative and appealing
• Collaborate with Marketing, Sales and Fixed Operations teams
• Monitor SEO and user engagement and suggest content optimization
• Communicate with industry professionals and influencers via social media to create a strong network
• Provide constructive feedback

Benefits

• Health, Vision, Dental and other insurance products
• Company Paid Long Term Disability
• Company Paid Life Insurance
• Company Paid Employee Assistance Program
• 401(k) Retirement Plan Match
• Employee/Family Vehicle Purchase Program
• Vendor Discount Programs
• Potential for Growth
• Friendly Working Environment

Qualifications

• Minimum 1 year of experience as a Social Media Specialist or similar role
• Social Media Strategist using social media for brand awareness and impressions
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, GMB, TikTok and other social media best practices
• Understanding of SEO and web traffic metrics
• Experience with doing audience and buyer persona research
• Good understanding of social media KPIs
• Familiarity with web design and publishing
• Excellent multitasking skills
• Critical thinking and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal and communication skills
• BSc degree in Marketing or a relevant field or relevant work experience