Paid Social Specialist

Interpublic; United States; On-site; USD 67,000 - 80,000; Full time

Job summary

Omnicom Media Group is seeking a Paid Social Media Specialist with 1+ years of experience to manage and optimize paid social campaigns across major platforms including Meta, TikTok, and LinkedIn. Healthcare/pharma experience is a plus.

The role involves planning, analyzing, reporting, and optimizing campaigns; collaborating with cross-functional teams; and staying current with regulatory considerations in healthcare advertising. Office-based with in-person collaboration.

Qualifications

• 1+ years minimum experience.
• Experience with paid social platforms, with Meta being the most important.
• Advanced knowledge of Microsoft Excel and PowerPoint.
• Team player with ability to collaborate across teams.
• Curiosity and willingness to learn about social and health landscape.
• Strong communication, proactive and concise in fast-changing environments.
• High attention to detail and timely task completion.
• Self-starter with enthusiasm to learn and adapt.
• Organized and able to deliver results efficiently.
• Up-to-date with latest paid social and social media changes.

Responsibilities

• Implement paid social campaigns and day-to-day tactical management (budget tracking, pacing, optimization).
• Billing actualization and invoice processing coordination with finance.
• Data pulling and monthly reporting; derive insights and recommendations.
• Collaborate with Social, Media, and account leads across teams.
• Familiarity with platforms like TikTok, Reddit, LinkedIn; monitor new tools and trends.
• Provide optimization recommendations based on performance analyses.
• Support strategy development and client presentations.
• Participate in internal meetings and professional development.

Skills

Paid social platforms

Meta experience

Excel

PowerPoint

Team player

Curiosity

Communication

Attention to detail

Self-starter

Organized

Social media knowledge

Job description

Agency: Omnicom Media Job Function: Media Job Subfunction: Performance Media Job Description: JOB SUMMARY Paid Social Media Specialist has 1+ years of experience in Paid Social Media marketing. Healthcare and Pharmaceutical experience a plus. Specialists support the day-to-day management of paid social efforts for client brands. They are responsible for building ads and activating paid social campaigns across multiple platforms, including Meta, Twitter, TikTok, LinkedIn and more. They are responsible for supporting Paid Social Media activities for clients, including planning, analyzing, reporting, and optimizations.

ESSENTIAL FUNCTIONS

Campaign Development: Build and regularly optimize paid social campaigns, QA assets, mock-up creatives, and pull data as needed.

Reporting: Pull and organize paid social to write performance insights and assists in recommending optimizations that align with client goals.

RESPONSIBILITIES

• Implement paid social campaigns (in-platform set-up and QA & mock-up creatives, pixel creation/set-up via partners) and day-to-day tactical campaign management (budget tracking, pacing, optimization and delivery actualization)
• Billing actualization and invoice coding/processing, ensuring accuracy and timely delivery to finance teams, confirmation of actualized budgets with Media teams per the process
• Data pulling and reporting exports on a monthly basis; Understanding performance and providing campaign insights applicable to each campaign’s KPI/objective
• Internal team collaboration with Social team, Media team, account leads (where applicable)
• Familiarity with other social platforms (e.g. TikTok, Reddit, LinkedIN)
• Stay on the pulse of campaign performance and provide recommendations for optimizations
• Become familiar with regulations surrounding healthcare and pharmaceutical advertising
• Assist team leads in the development of Paid Social strategies for clients
• Review and analyze Paid Social metrics to make optimizations, recommendations, and especially reporting insights
• Participate in internal meetings and professional development opportunities
• Assist with strategy and planning for client presentations for new and/or current business
• Stay abreast of new tools, trends, and best practices in Paid Social marketplace through research and/or industry events and conferences

QUALIFICATIONS

• 1+ years minimum experience
• Experience working with paid social platforms, with Meta being the most important
• Advanced knowledge of Microsoft office, specifically Excel and Power Point
• Team Player: Ability to work effectively in a team environment to build and foster positive relationships, trust, and confidence.
• Curiosity: Always interested in learning more and asking thought-provoking questions.
• Communication: Proactive communicator who responds quickly to stakeholders in a rapidly changing environment and expresses ideas accurately, concisely, and clearly.
• Attention to Detail: Complete tasks in a timely manner with a high level of accuracy.
• Self-starter: Curious and enthusiastic to learn about social and the health landscape.
• Organized: Able to stay organized and achieve results in a timely and effective manner
• Knowledgeable in Social: Up to date with the latest paid social and social media changes.

$66,500 - $80,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us we look forward to getting to know you.

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