Social Media Specialist

Electrolit USA, CAB Enterprises Inc.; Houston (TX); Hybrid; USD 50,000 - 80,000; Full time

Job summary

Join a dynamic and innovative company as a Social Media Specialist, where you'll be at the forefront of increasing brand awareness for a leading hydration beverage. In this exciting role, you'll develop and implement social media strategies, create engaging content, and analyze performance metrics to drive engagement across platforms. This position offers a unique opportunity to work in a hybrid environment, collaborating with creative teams while influencing the brand's voice. If you're passionate about social media and ready to make a significant impact in a growing company, this is the perfect opportunity for you.

Qualifications

• 3+ years of experience in social media management or digital marketing.
• Proven track record of successful social media campaigns.
• Bachelor's degree in marketing or related field.

Responsibilities

• Develop and manage social media calendars for various platforms.
• Craft engaging content that aligns with brand voice.
• Analyze social media performance metrics and provide insights.

Skills

Social Media Management

Content Creation

Audience Engagement

Analytical Skills

Communication Skills

Time Management

Creativity

Teamwork

Education

Bachelor's degree in Marketing

Equivalent work experience

Tools

Adobe Creative Suite

Canva

Social Media Monitoring Tools

Job description

EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

Category Marketing

Description

Overview
CAB Enterprises, Inc. proudly serves as the exclusive distributor of Electrolit in the United States. Electrolit is developed by Grupo Pisa, Latin America's premier pharmaceutical company with over 80 years of experience and has become a leader in premium hydration beverages. Since our establishment in 2015, we have dedicated ourselves to enhancing Electrolit's visibility in the U.S. market, building on a rich legacy that began in 1950 as a hydration solution for children. With a steadfast commitment to quality, Electrolit features an innovative scientifically backed formula, a range of delightful flavors, and is produced using pharmaceutical-grade ingredients in a state-of-the-art facility.

At CAB Enterprises, we pride ourselves on fostering a service-oriented culture that values the collective skills and contributions of our team members. Our core values: humility, honesty, respect, responsibility and drive are the cornerstones of our success. We aim to create a dynamic and fulfilling workplace where our employees are recognized as our most valuable asset. Together, we celebrate our achievements and look forward to continuing our tradition of excellence.

Position Summary
The Social Media Specialist will be responsible for planning, implementing, managing, and monitoring Electrolit's social media strategy to increase brand awareness, improve marketing efforts, and drive engagement. You'll play a critical role in shaping how Electrolit communicates with audiences across various platforms while staying ahead of social media trends.

Location/Region: Houston, TX (Hybrid)

Principal Duties

• Develop, manage, schedule and optimize social media calendars for platforms including Instagram, Facebook, LinkedIn, Twitter, TikTok, and emerging channels
• Craft engaging content (posts, stories, videos, etc.) that aligns with brand voice and objectives
• Monitor audience engagement, respond to comments/messages, and foster community growth
• Analyze and track social media performance metrics (e.g., engagement, reach, impressions) and provide actionable insights
• Organize content in our Digital Asset Management platform
• Collaborate with internal teams and external teams (design, marketing, PR, freelancers) to integrate social media efforts into broader campaigns
• Identify and collaborate with influencers or brand ambassadors for partnership opportunities
• Implement and manage paid and boosted campaigns across social channels, including audience targeting and A/B testing
• Travel as required to support on-site content creation, attend events, collaborate with teams, or represent the brand at industry-related activities
• Perform other duties as assigned

Knowledge, Skills and Abilities

• In-depth understanding of major social media platforms, including Instagram, YouTube, Facebook, LinkedIn, Twitter, TikTok, and emerging channels
• Knowledge of social media trends, best practices, and algorithms
• Understanding of content marketing principles, brand positioning, and audience segmentation
• Basic knowledge of paid social media advertising, including campaign creation, optimization, and reporting
• Exceptional written and verbal communication skills, including the ability to craft compelling copy and captions
• Strong interpersonal and teamwork skills to work effectively with cross-functional teams
• Strong time management, organizational, and problem-solving skills with attention to detail, the ability to take initiative, work independently on multiple projects, and consistently meet deadlines
• Ability to think creatively and generate innovative content ideas
• Experience creating content and graphics for social media using Canva and Adobe Creative Suite
• Proven record with social media monitoring, and management tools for publishing, reporting, and social listening

Qualifications

• Bachelor's degree in marketing, communications, or a related field (or equivalent work experience)
• 3+ years of professional experience in social media management or digital marketing
• Proven track record of developing and executing successful social media campaigns
• Experience in the beverage, CPG or agency experience is a plus
• Proficient in Adobe Design Suite

Other Requirements

• Able and willing to travel (Travel up to 30%)
• Must be able to lift 25 pounds at times
• Must be legally authorized to work in the USA
• Fluent in English, Spanish is a plus

The above statements reflect the general details necessary to describe the principal functions of the occupation and shall not be construed as a detailed description of all the work requirements that may be inherited in the occupation.

Cab Enterprises Inc. is committed to maintaining a work environment that promotes diversity and is free of discrimination. Except where prohibited by state law, all offers of employment might be subject of passing a drug test.

Position Requirements

Full-Time/Part-Time Full-Time

Travel Requirements

Position Social Media Specialist

Exempt/Non-Exempt Exempt

Open Date 2/14/2025

Location Field

About the Organization CAB Enterprises, Inc., is the exclusive distributer for the Electrolit brand in the United States. The primary objective of CAB Enterprises is to lead the growth of Electrolit Sales in the United States.

This position is currently accepting applications.

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