Digital Marketing and Social Media Specialist

Crescere Digital; Houston (TX); Remote; USD 40,000 - 80,000; Full time

Job summary

This innovative firm is on the lookout for a passionate Digital Marketing and Social Media Specialist to join their dynamic team. In this exciting role, you will collaborate closely with both the Digital Marketing and Social Media Directors to craft and execute effective strategies for a diverse array of clients. Your responsibilities will include managing social media calendars, creating engaging content, optimizing for SEO, and analyzing performance metrics to drive growth. With a focus on creativity and customer service, this position offers the chance to make a significant impact in the digital marketing landscape. If you thrive in a collaborative environment and are eager to contribute to meaningful campaigns, this opportunity is perfect for you.

Benefits

Two weeks paid vacation

Robust medical benefits

Closed between Christmas and New Year's

Work from home flexibility

Qualifications

• 4-year degree required with strong knowledge of social media platforms.
• Self-starter with strong interpersonal and creative skills.

Responsibilities

• Maintain social media calendars and attract new followers.
• Execute digital marketing strategies and analyze campaign metrics.

Skills

Social Media Management

Copywriting

SEO Optimization

Video Creation

Customer Service

Creative Problem Solving

Education

4-year college degree

Tools

Canva

Google Analytics

Facebook Business Manager

HubSpot

Unbounce

Marketo

SEMrush

Moz Pro

DashThis

WordStream

Job description

Digital Marketing and Social Media Specialist

Crescere Digital is looking for a Digital Marketing and Social Media Specialist in Houston, TX.
This local job opportunity with ID 3047586547 is live since 2025-01-25 13:45:25.

Who We Are

Crescere Digital is a customer-centric full-service digital marketing agency.

Summary

Crescere Digital is seeking a full-time, highly motivated Digital Marketing and Social Media Specialist. This individual will work with our Digital Marketing Director and our Social Media Director to execute client digital and social media strategies.

Responsibilities

This position will work with our Social Media Director on the following:

• Maintain social media calendars for multiple clients
• Attract new followers and build relevant audiences on client social channels
• Perform copywriting, editing, and proofing of marketing materials, web content, social media posts, blogs, and ads as requested
• Create engaging videos by attending events and working with clients
• Optimize copy for search engine marketing
• Perform ongoing keyword discovery, expansion, and optimization
• Create engaging social media content such as graphics, photos, and videos by working with clients and attending events as needed
• Familiarity with Canva

This position will work with our Digital Marketing Director on the following:

• Execute the strategy of campaigns, budgets, and performance
• Track inbound lead inquiries, events, conversions, and goals
• Drive and analyze metrics that signify growth from campaigns
• Research and analyze competitor advertising and industry trends
• Recommend changes to website architecture, content, and layouts to improve SEO ranking and maximize conversions
• Produce monthly campaign reports
• Familiarity with Google Analytics/AdWords and Facebook Business Manager
• Familiarity with platforms such as HubSpot, Unbounce, Marketo, SEMrush, Moz Pro, DashThis, WordStream is a plus

Qualifications

• 4-year college degree
• Strong knowledge of social media platforms and their algorithms
• Strong interpersonal and customer service skills
• Self-starter with a positive mindset and high energy
• Strong creative mindset with the ability to think of new solutions

Workplace

Crescere Digital employees work from home. We use Slack, Asana, Bamboo, and Harvest technology to stay in sync. This position will require travel to client locations for meetings and to gather social media content as needed.

Benefits

We offer two weeks of paid vacation per year after 6 months of service. Our offices are also closed between Christmas and New Year's annually (additional PTO). We offer a robust medical benefits package paid for by the company. Compensation is based on experience level.