Social Media Senior Manager

Wray-Ward; Charlotte (NC); On-site; USD 70,000 - 100,000; Full time

Job summary

Wray Ward in Charlotte, NC is seeking a Social Media Senior Manager to lead strategy and content creation across platforms including Instagram, Facebook, Pinterest, X, TikTok and LinkedIn. You will supervise content calendars, publish content, engage with followers, and work with cross‑functional teams to deliver integrated campaigns.

The ideal candidate has 5+ years in an agency setting, strong writing and presentation skills, and experience with social media analytics.

Qualifications

• At least 5 years of experience in an agency setting or similar environment.
• Ability to create and execute a strategic social media plan.
• Proven ability to manage day‑to‑day social media content and engage with audiences to grow brand, product or message awareness.
• Ability to manage social media measurement reports, interpret findings and adapt program for best results.
• Social Listening experience preferred.
• Strong understanding of social media’s role in integrated marketing communications programs.
• Strong writing skills mandatory, demonstrating an ability to write for all social media platforms.
• Good presentation skills.
• Familiarity with third‑party social media management platforms a plus, including Sprout, Hootsuite and Sprinklr
• Bachelor’s degree

Responsibilities

• Plan, define, complete and deliver the social media components of client projects on time and on budget.
• Set a social media strategy that aligns with overall marketing communications goals.
• Supervise and manage development of social media content calendars for platforms, including Instagram, Facebook, Pinterest, Twitter, LinkedIn and TikTok.
• Supervise scheduling and publishing of content on native platforms and through scheduling tools.
• Engage with followers and fans in online communities.
• Manage reporting and measurement for client programs.
• Consistently bring creative ideas and solutions to social media content and campaigns.
• Conduct social media audits and assessments using third‑party social media tools and native platform insights.
• Work closely in conjunction with the Account Management, Project Management, PR/Content, Integrated Media and Creative teams and directors to ensure an integrated program and seamless project workflow.
• Assist in overseeing project quality to ensure the highest‑quality deliverables.

Skills

Social media strategy

Content calendar management

Audience engagement

Analytics & reporting

Strong writing skills

Presentation skills

Education

Bachelor’s degree

Tools

Sprout

Hootsuite

Sprinklr

Job description

Description

The Social Media Senior Manager is responsible for setting social media strategy and managing community management and content creation and publishing for all social platforms that are part of a brand’s social media strategy (platforms may include Instagram, Facebook, Pinterest, X, TikTok and LinkedIn). Social media programs may be stand‑alone or part of integrated marketing communications programs (influencer marketing, public relations and advertising), requiring the ability to collaborate with a team and integrate marketing objectives and creative campaigns into social media activities.

Essential Duties & Responsibilities as Social Media Senior Manager

• Work with the team lead to plan, define, complete and deliver the social media components of client projects on time and on budget
• Set a social media strategy that aligns with overall marketing communications goals
• Supervise and manage development of social media content calendars for platforms, including Instagram, Facebook, Pinterest, Twitter, LinkedIn and TikTok
• Supervise scheduling and publishing of content on native platforms and through scheduling tools
• Engage with followers and fans in online communities
• Manage reporting and measurement for client programs
• Consistently bring creative ideas and solutions to social media content and campaigns
• Conduct social media audits and assessments using third‑party social media tools and native platform insights
• Work closely in conjunction with the Account Management, Project Management, PR/Content, Integrated Media and Creative teams and directors to ensure an integrated program and seamless project workflow
• Assist in overseeing project quality to ensure the highest‑quality deliverables

Requirements

• At least 5 years of experience in an agency setting or similar environment
• Ability to create and execute a strategic social media plan
• Proven ability to manage day‑to‑day social media content and engage with audiences to grow brand, product or message awareness
• Ability to manage social media measurement reports, interpret findings and adapt program for best results
• Social Listening experience preferred
• Strong understanding of social media’s role in integrated marketing communications programs
• Strong writing skills mandatory, demonstrating an ability to write for all social media platforms
• Good presentation skills
• Familiarity with third‑party social media management platforms a plus, including Sprout, Hootsuite and Sprinklr
• Bachelor’s degree

This job description serves as an overall summary of responsibilities for the position outlined. Please note it is subject to change with specific expectations associated with the position.

At Wray Ward, every resume is reviewed by a human recruiter or hiring manager. AI is not used to make candidate selection decisions.

Culture Alignment

At Wray Ward, we firmly believe that internal and client relationships are key to our success. Certain attitudes define how we work and are important in what we seek for our culture and mission. Our key agency attitudes are:

• WE, NOT ME — We check our egos at the door. As a result, we know we are stronger together and thrive in a positive atmosphere that welcomes diversity of thought and invites everyone to contribute their best.
• BE FEARLESS — Creativity demands that we hold nothing back. So we mutually support each other in having the hard conversations, being brave and candid, persuasive and courageous.
• NAIL IT— Everything we do is about creative problem solving for our clients and the brands they put in our care. Every person here shares individual responsibility for their own, our agency’s and our clients’ success.
• ASK “WHAT IF?” — Be curious and always going beyond what is and considering what could be... we create unexpected possibilities that differentiate our brands and accelerate their success through innovation, expertise and creativity.

Our 39,000-square-foot home promotes collaboration and productivity through inspired meeting areas, offering natural light, vibrant colors, patterns and textures. Homelike elements are found in every corner, from the open‑air roof‑deck to our game room with foosball, ping‑pong, Connect Five, classic board games and cornhole. Brightly colored throw pillows on sofas and our town hall meeting space, smart entertainment systems and live plants are scattered throughout. From holiday parties to movie nights, bowling and dodgeball teams to yoga and walking groups, we have a warm and inviting culture. Our office ushers us in, and it welcomes us home.

Our Mission

We are a community of catalysts using insights, strategy and creativity to transform spaces into stories and materials into experiences.

Candidates must possess authorization to work in the United States, as it is not the practice of Wray Ward to sponsor individuals for work visas. Wray Ward participates in E‑Verify and will provide the federal government with your Form I‑9 information to confirm that you are authorized to work in the United States.

At Wray Ward, we strongly believe that a diverse staff and inclusive culture will greatly enrich our work, our business, our industry, and our lives. We are committed to an intentional approach to listening, understanding and talking, and to using our individual and collective talent, voices and influence to drive change.

Wray Ward is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran and basis of disability or any other federal, state or local protected class.