Social Media Marketing Specialist (Media Buyer)

Lensa; Los Angeles (CA); On-site; USD 85,000 - 130,000; Full time

Job summary

A leading company in Los Angeles is seeking a Social Media Marketing Specialist (Media Buyer) to join their marketing team. This role focuses on planning and optimizing paid social media campaigns across various platforms. Ideal candidates are data-driven and creative, with a proven track record in managing social media campaigns. The position offers competitive compensation and numerous perks.

Benefits

Comprehensive healthcare coverage

Paid vacation and sick days

Performance incentives with potential for unlimited bonuses

Tuition reimbursement

Growth and development opportunities

Fully stocked kitchen and catered lunch

Qualifications

• 5+ years managing social media campaigns, mainly Facebook Ads.
• Experience managing daily ad budgets of $10K or more.

Responsibilities

• Build, manage, analyze, and scale paid social media campaigns.
• Lead development of new ad creatives and run A/B tests.

Skills

Data Analysis

Social Media Marketing

Creativity

Attention to Detail

Tools

Video Editing

Job description

Social Media Marketing Specialist (Media Buyer)

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Lensa is the leading career site for job seekers at every stage of their career. Our client, Innovative Metrics, is seeking professionals in Los Angeles, CA. Apply via Lensa today!

Where High Performers Are Rewarded.

We're a successful online company with a proven track record across multiple brands and verticals, mainly focused on finance, solar, and insurance. We are currently in high growth mode, expanding into new verticals and growing current ones.

We're looking for a data-driven and creative social media buyer to join our marketing team. In this role, you'll be responsible for planning, executing, and optimizing paid social media campaigns across platforms like Facebook, Instagram, TikTok, LinkedIn, Pinterest, and more. You'll collaborate with creative, analytics, and strategy teams to deliver campaigns that drive results—whether leads, conversions, or brand awareness.

Key Responsibilities

• Build, manage, analyze, and scale paid social media campaigns across multiple platforms
• Lead the development of new ad creatives by collaborating with copy and video teams to ensure engaging assets for weekly testing
• Run A/B tests on creatives and targeting to optimize performance
• Monitor and optimize campaigns daily to ensure ROI and respond quickly to performance changes
• Evaluate campaigns, creatives, and strategies to drive greater scale while maintaining ROI

Preferred Qualifications

We recommend applying even if you don’t meet all criteria.

• 5+ years managing social media campaigns, mainly Facebook Ads, with proven results
• Experience managing daily ad budgets of $10K or more
• Skilled in crafting high-converting ad angles for social media
• Background in direct-to-consumer marketing is preferred
• Passionate about digital media and social media marketing
• Familiar with basic video editing tools and techniques
• Detail-oriented, self-starter with strong work ethic and accuracy
• Adept at analyzing data and translating insights into strategies
• Quick learner of new tools and concepts

Golden Perks & Benefits

• Comprehensive healthcare coverage (Medical, Dental, Vision)
• Paid vacation and 6 paid sick/mental health days
• Performance incentives with potential for unlimited bonuses based on KPIs
• Tuition reimbursement for continued education
• Growth and development opportunities, mentorship, ongoing learning, and raises
• Fully stocked kitchen and catered lunch on Fridays for office attendees

The base salary range is $85,000 to $130,000, with unlimited KPI-based bonuses potentially exceeding $200,000 annually for top performers. Final compensation depends on experience, skills, qualifications, and location.

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Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• IT Services and IT Consulting