Social Media Marketing Specialist

Loan Certify; United States; Remote; USD 40,000 - 80,000; Full time

Job summary

Join a forward-thinking company as a Social Media Specialist and take charge of shaping their online presence! In this exciting role, you'll develop and implement innovative social media strategies to enhance brand awareness and engage communities. You'll have the opportunity to create compelling content across multiple platforms, analyze metrics to refine strategies, and collaborate with diverse teams to align messaging with marketing initiatives. If you're a creative thinker with a passion for social media and community engagement, this is the perfect chance to make a significant impact in a growing organization that values flexibility and innovation.

Benefits

Remote-friendly work environment

Flexible working hours

Opportunity for professional growth

Qualifications

• Proven experience in managing social media channels, especially in B2B or financial services.
• Strong writing and storytelling skills tailored for various social media platforms.

Responsibilities

• Develop and manage comprehensive social media strategies aligned with business goals.
• Create engaging content for LinkedIn, Instagram, Facebook, and Twitter/X.

Skills

Social Media Management

Content Creation

Writing and Editing

Data Analysis

Community Engagement

Education

Bachelor's Degree in Marketing or related field

Tools

Sprout Social

Hootsuite

Google Analytics

Job description

We are seeking a creative and results-driven Social Media Specialist to manage and grow our online presence across various platforms. This role focuses on developing engaging content, driving brand awareness, and fostering community engagement to amplify our mission and attract top talent.

About Us

Loan Certify provides AI-powered solutions enabling employers, financial advisors, and benefits providers to offer seamless 401(k) student loan matching. By simplifying compliance with IRS regulations and the SECURE 2.0 Act, Loan Certify helps companies deliver impactful financial benefits without administrative burden, turning student loan payments into retirement contributions.

Responsibilities

• Develop, implement, and manage comprehensive social media strategies aligned with business objectives.
• Create engaging content tailored to LinkedIn, Instagram, Facebook, Twitter/X, and other relevant platforms.
• Analyze social media metrics to optimize content strategies and engagement.
• Collaborate with internal teams to align social media messaging with overall marketing and brand initiatives.
• Manage content calendars, ensuring timely publication of relevant and compelling posts.
• Monitor and respond to audience interactions, fostering community growth and engagement.
• Stay informed of industry trends and competitor strategies to proactively recommend improvements.

Requirements and Skills

• Proven experience managing professional social media channels, preferably in B2B or financial services sectors.
• Strong writing, editing, and storytelling skills tailored for social media.
• Experience creating engaging content across multiple channels (LinkedIn, Instagram, X/Twitter, etc.).
• Familiarity with social media analytics tools (e.g., Sprout Social, Hootsuite, Google Analytics).
• Ability to interpret data-driven insights to inform content strategy decisions.
• Exceptional organizational and communication skills, with attention to detail.
• Creative thinker, proactive problem-solver, and collaborative team player.

What You'll Get

• A remote-friendly, flexible working environment.
• Opportunity to shape the social media presence of an innovative, growing company.

Seniority level

Entry level

Employment type

Contract

Job function

Marketing and Sales