Social Media Marketing Specialist

Newfold Digital; United States; Hybrid; USD 60,000 - 80,000; Full time

Job summary

Join a leading web technology company as a Social Media Marketing Manager, where you will own and execute a dynamic organic social media strategy. Utilize your expertise in content creation, especially video, to engage audiences across platforms like YouTube, Instagram, and LinkedIn. Become part of a culture that values diversity and innovation while offering a supportive environment for work-life balance and career growth.

Benefits

Health Insurance options

401K matching

Generous vacation policy

Tuition Reimbursement

Qualifications

• 4–6 years of experience managing social media for a brand or agency.
• Proven ability to lead organic content strategy across multiple social platforms.
• Experience with influencer marketing or social media partnerships.

Responsibilities

• Develop and implement a comprehensive social media strategy.
• Create and maintain a content calendar that aligns with company objectives.
• Track and analyze performance metrics using social analytics tools.

Skills

Social Media Management

Video Production

Content Creation

Communication Skills

Data Analysis

Education

Bachelor's degree in Marketing or related field

Tools

Sprout Social

Adobe Creative Cloud

Canva

Job description

Join to apply for the Social Media Marketing Manager role at Newfold Digital

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Who We Are.

Newfold Digital is a leading web technology company serving millions of customers globally. Our customers know us through our robust portfolio of brands. We have some of the industry's most prominent and storied go-to-market brands, including Bluehost, HostGator, Domain.com, Markmonitor, Network Solutions, Register.com and Web.com. We help customers of all sizes build a digital presence that delivers results. With our extensive product offerings and personalized support, we take pride in collaborating with our customers to serve their online presence needs. The strength of our company lives in the intersection of our people, our customers, and our brands.

Who We Are.

Newfold Digital is a leading web technology company serving millions of customers globally. Our customers know us through our robust portfolio of brands. We have some of the industry's most prominent and storied go-to-market brands, including Bluehost, HostGator, Domain.com, Markmonitor, Network Solutions, Register.com and Web.com. We help customers of all sizes build a digital presence that delivers results. With our extensive product offerings and personalized support, we take pride in collaborating with our customers to serve their online presence needs. The strength of our company lives in the intersection of our people, our customers, and our brands.

We’re looking for a dynamic Social Media Marketing Manager to own and execute our organic social media strategy across YouTube, Facebook, Instagram, Reddit, X (formerly Twitter), and LinkedIn. This role combines strategic content planning with hands-on content creation—particularly short- and long-form video—to elevate Bluehost’s brand presence and connect with our audience in fresh, engaging ways.

What you’ll do & how you’ll make your mark.

• Develop and implement a comprehensive social media strategy tailored to each platform’s audience, trends, and best practices.
• Create and maintain a content calendar that aligns with company objectives, product launches, campaigns, and seasonal opportunities.
• Define and refine channel goals (growth, engagement, awareness) and KPIs, adjusting tactics based on performance.
• Lead the development and production of social-first content, with a strong emphasis on video.
• Partner with internal creative and brand teams to produce content that aligns with Bluehost’s visual and voice guidelines.
• Repurpose and adapt content for multi-channel use, maximizing reach and resonance across platforms.
• Monitor and engage with followers in real-time to build relationships, answer questions, and cultivate a strong brand community.
• Identify opportunities for proactive engagement, influencer collaboration, and trend participation.
• Track and analyze performance metrics using social analytics tools; translate insights into actionable improvements.
• Stay on top of social media trends, algorithm updates, and emerging platforms to ensure Bluehost remains ahead of the curve.
  
  
  

Who you are & what you’ll need to succeed.

• 4–6 years of experience managing social media for a brand or agency.
• Proven ability to lead organic content strategy across multiple social platforms.
• Strong skills in video production, from scripting and storyboarding to shooting and editing (mobile and/or pro tools).
• Comfortable being on camera and directing others on camera.
• A sharp eye for content design and visual consistency.
• Excellent written and verbal communication skills.
• Data-driven mindset with experience reporting on channel performance.
• Self-starter with the ability to work cross-functionally and manage multiple priorities.
• Experience working with scheduling tools (e.g., Sprout Social, Later, or Hootsuite) and creative suites (e.g., Adobe Creative Cloud, CapCut, Canva, Final Cut, or similar).
• Background in tech, SaaS, or small business/startup marketing.
• Experience with influencer marketing or social media partnerships.
• Familiarity with coordinating strategies in partnership with paid media and SEO teams
  
  
  

Why you’ll love us.

• We’ve evolved; we provide three work environment scenarios. You can feel like a Newfolder in a work-from-home, hybrid or work-from-the-office environment.
• Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well.
• We celebrate one another’s differences. We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees.We have 20 + affinity groups where you can network and connect with Newfolders globally.
• We care about you. We provide excellent Health Insurance options to fit you, HSA, Medical, Dental, Vision, Matching 401K, Life/AD&D/STD/LTD, Tuition Reimbursement, Pet Insurance, Generous vacation policy, and much more!
• Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with #teamnewfold!
  
  
  

The target compensation range for this position is $60,000 to $80,000 annually. Individual salaries are determined by various factors including, but not limited to: candidate’s qualifications, such as skills, education, and experience, as well as internal equity and market conditions.

Employment with Newfold Digital is at-will and nothing in this Job Description should be interpreted or construed to alter the at-will employment relationship.

This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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