Social Media & Digital Marketing Specialist

Blueprint Technologies; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

Blueprint Technologies seeks a Social Media & Digital Marketing Specialist to craft and execute a robust social media strategy. This position emphasizes transforming digital presence through content creation and analytics to bolster audience engagement and brand growth. The role is perfect for creative, data-driven individuals with a passion for storytelling and marketing.

Benefits

Medical, dental, and vision coverage

Flexible Spending Account

401k program

Competitive PTO offerings

Parental Leave

Opportunities for professional growth and development

Qualifications

• 4+ years in social media strategy and digital engagement.
• 4–6 years using analytics tools for marketing decisions.
• Strong knowledge of social media best practices.

Responsibilities

• Develop and implement comprehensive social media strategies.
• Create and manage engaging content across platforms.
• Monitor and analyze campaign performance.

Skills

Social media strategy

Digital engagement

Analytics tools utilization

Writing and storytelling

Communication skills

Job description

Who is Blueprint?
Blueprint is a technology company that focuses on digital transformation. We specialize in cloud and infrastructure, data platform and engineering, data science and analytics, organizational modernization and customer experience optimization. We have a nationwide presence with offices across multiple regions, and we serve customers in multiple industry verticals.

Why Blueprint?
We are innovators. Motivators. Thought provokers. Our collective backgrounds bring diverse perspectives that enable us to consistently think differently. We want you to bring your biggest and best ideas to help positively impact our culture, clients and the community around us. We believe in the importance of a healthy and happy team, which is why our benefits include full medical, dental and vision coverage, as well as paid time off, 401k, paid volunteer hours and tuition reimbursement.

What will I be doing?

We are looking for a creative and data-driven Social Media & Digital Marketing Specialist to join our marketing team. In this role, you will be responsible for shaping and executing our social media strategy, producing high-impact content, and driving audience engagement across key platforms. You’ll use your expertise in analytics to measure performance and optimize our digital presence to support brand growth and customer engagement.

Key Responsibilities:

• Develop and implement comprehensive social media strategies across LinkedIn, Twitter, Instagram, and TikTok

• Create and manage engaging content (text, image, and video) tailored for each platform

• Plan, write, and edit compelling content, including blogs, case studies, social copy, and marketing campaigns

• Monitor, analyze, and report on campaign performance using tools like Google Analytics, Microsoft Clarity, Hotjar, etc.

• Collaborate with design, product, and other marketing stakeholders to support go-to-market plans and brand messaging

• Stay on top of digital and social trends, algorithm changes, and content formats to continuously optimize performance

• Engage with online communities, respond to comments, and support customer-facing interactions when appropriate

Required Qualifications:

• 4+ years of experience in social media strategy and digital engagement

• 4–6 years of experience using analytics tools (e.g., Google Analytics, Microsoft Clarity, Hotjar) to drive marketing decisions

• 4–6 years of writing experience, including marketing copy, blogs, case studies, and storytelling

• Strong knowledge of social media best practices and content trends across multiple platforms

• Exceptional verbal and written communication skills

Preferred Qualifications:

• Experience with video content creation and editing, especially for TikTok and Instagram Reels

• Familiarity with social scheduling tools (e.g., Sprinklr, Hootsuite, Later)

• Background in B2B or tech industry marketing is a plus

Salary Range

Pay ranges vary based on multiple factors including, without limitation, skill sets, education, responsibilities, experience, and geographical market. The pay range for this position reflects geographic-based ranges for Washington state: $26.44 to $31.25 USD/hour, with a midpoint of $28.85/hour. The final salary/wage and job title for this opening will be based on the selected candidate’s qualifications and experience and may fall outside this range.

Equal Opportunity Employer

Blueprint Technologies, LLC is an equal employment opportunity employer. Qualified applicants are considered without regard to race, color, age, disability, sex, gender identity or expression, orientation, veteran/military status, religion, national origin, ancestry, marital, or familial status, genetic information, citizenship, or any other status protected by law.

If you need assistance or a reasonable accommodation to complete the application process, please reach out to:[e-mail]

Blueprint believe in the importance of a healthy and happy team, which is why our comprehensive benefits package includes:

• Medical, dental, and vision coverage
• Flexible Spending Account
• 401k program
• Competitive PTO offerings
• Parental Leave
• Opportunities for professional growth and development

Location: Remote – USA