Rider Communications & Marketing Specialist

Zoomcar; United States; Remote; USD 50,000 - 80,000; Full time

Job summary

A leading company in shared micromobility is hiring a Marketing & Content Specialist in the United States. This pivotal role focuses on creating impactful content that enhances brand engagement, maintaining a strong tone across various channels, and driving marketing initiatives that connect with riders and city stakeholders.

Qualifications

• 2-3 years of experience in copywriting and content development.
• Master of multiple writing styles for varied audiences.
• Experience with AI tools for scaling work.

Responsibilities

• Develop engaging marketing content and copy.
• Collaborate with cross-functional teams for cohesive messaging.
• Support local and global marketing campaigns.

Skills

Copywriting

Content Development

Social Media Knowledge

Communication Strategies

Collaboration

Job description

Lime is the world's largest shared electric vehicle company. We’re on a mission to build a future where transportation is shared, affordable and carbon-free. Our electric bikes and scooters have powered 700+ million rides in 250+ cities on 5 continents, replacing an estimated 150+ million car trips. Named a Time 100 Most Influential Company and Fast Company Brand That Matters, Lime continues to set the pace for shared micromobility globally.

Lime is hiring a Marketing & Content Specialist to join our team in the United States! In this role, you will report to the Global Manager of Content Development. You will be responsible for creating engaging, informative, and inspirational marketing content, with a strong focus on rider communications that drive engagement and retention. You will support the coordination and execution of local content and brand marketing campaigns/activations, helping us build a mission-driven brand that riders love and cities trust.

Lime is at an exciting inflection point as we scale rapidly toward our next stage of growth. As we expand our category leadership, we need a content specialist who can craft compelling narratives that resonate with both riders and city stakeholders, while maintaining our brand voice across diverse US markets. This specialist should be adept at creating content that drives engagement and supports local marketing initiatives that increase ridership, brand loyalty and brand lovey. The ideal candidate brings proven experience in fast-paced, high-growth settings and can deliver consistent, high-quality content while meeting tight deadlines. In this role, you will help implement systems that enable our team to move quickly while maintaining quality and efficiency. This is a unique opportunity to make a significant impact as we build the foundation for long-term success.

We are a remote-first company! For this role, we prioritize candidates located in or near our existing team hubs (New York, San Francisco, San Diego, Denver, Chicago and DC Area) to support our collaborative working dynamic. Candidates in these priority areas will be given preference, though we remain open to exceptional talent throughout the United States.

What you’ll do:

• Develop compelling copy and content that increases brand awareness and builds loyalty

• Work with Global Manager of Content Development to develop Lime's US brand voice and content guidelines

• Ideate, create and localize marketing content for US markets, ensuring cultural nuance and consistent brand tone across all rider communications (emails, in-app messaging, push notifications, SMS, and other direct customer touchpoints)

• Collaborate with cross-functional partners across Creative, Rider Growth, Local Operations, and other teams to align content with business needs and ensure cohesive, localized messaging

• Support planning and execution of local and global marketing, influencer and PR campaigns, serving as the daily point of contact

• Nurture existing partnerships and identify opportunities for collaboration with new, like-minded local brands and organizations

About you:

• 2-3 years of experience in copywriting and content development with a DTC or lifestyle brand, either in-house or agency side.

• Master of multiple writing styles - ability to adapt writing style depending on audience (riders, city officials) and channel (owned, paid) with ease

• Experience developing and executing effective rider/customer communication strategies across multiple channels that drive user engagement and retention

• Collaborative, creative and detail-oriented

• Proven ability to work autonomously, with a get-it-done attitude

• Highly organized with a demonstrated ability to prioritize and meet deadlines

• Knowledge of social media platforms (Instagram, TikTok, LinkedIn) and their specific uses, from formats to technical constraints

• Some experience and aptitude with AI tools to help develop and scale work

Preferred Experience/ Qualifications

• High-energy, confident, driven and able to adapt quickly in a fast-paced environment

• Experience coming up with campaigns, content and activations to drive engagement and brand love

• Experience using analytics/data to make content decisions and optimize results

#LI-AM1

#LI-REMOTE

If you want to make an impact, Lime is the place for you. Not sure if you meet all the qualifications? If this role excites you we encourage you to apply. Explore all opportunities on our career page.

Lime is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and globally diverse team – which includes individuals with different backgrounds, abilities, identities and experiences.Applicants who require a reasonable accommodation for any part of the application or hiring process can email [e-mail] for assistance.

Use of artificial intelligence or an LLM such as ChatGPT during the interview process will be grounds for rejection of your application.