Social Media Marketing Specialist

Southern Arizona Legal Aid Inc.; United States; Remote; USD 40,000 - 60,000; Full time

Job summary

A leading company is seeking a social media marketing coordinator to enhance online engagement for KidsStreet and MainStreet. The role involves creating both written and visual content, managing social media campaigns, and fostering community interactions. The ideal candidate thrives in a fast-paced environment and must be able to respond quickly to community needs, demonstrating creativity and strong marketing skills.

Qualifications

• Experience with social media platforms and content creation skills required.
• Must be able to create engaging content for various channels.
• Prior experience in community engagement or marketing roles preferred.

Responsibilities

• Create and manage social media content across various platforms.
• Respond to patient inquiries and manage community engagement.
• Develop SEO website copy and manage email campaigns.

Skills

Content creation

Social media management

SEO

Community engagement

Education

Degree in Marketing, Communications, or related field

Tools

Social media analytics tools

Content management systems

Job description

This role is:

• 70% organic and paid social media marketing – you are a social media JEDI
• A lot of this is making the content for social media
• 10% making content for other things like email and website
• 10% community and patient relations
• 10% reputation management
• 110% commitment to our dedicated marketing team and the communities we serve

Role Overview:

MainStreet Family Care and KidsStreet Urgent Care are looking for a social media marketing coordinator to join our team! Work with our team to increase awareness and engagement for both brands online as we continue to grow on channels such as Facebook (Meta), Instagram, Pinterest, and eventually TikTok.

The social media specialist is responsible for both organic and paid endeavors across these channels. The ideal candidate will be able to create website and social media content – written, graphics, and video – with ease, adapting to each brand’s voice. You’ll have access to tools and specialists for reporting insights, A/B testing, and analytics.

As part of our lean team, you’ll wear many hats, including responsibilities such as blog posts, responding to patient inquiries, posting clinic updates, or writing email copy. Our team values success over individual roles, and your work will be integrated across marketing efforts and the company.

Since we maintain a turnaround time < 24 hours for responses, social media patient communications, and updates, you must be available 7 days a week. This role is suited for someone seeking a dynamic, fast-paced environment with support and autonomy. Expect to develop your portfolio rapidly in a demanding yet rewarding setting.

This is an in-office role; you must live within commuting distance of our downtown Birmingham location.

Responsibilities include:

• Create social media content for KidsStreet and MainStreet, posting at least 3-4 times weekly per platform per company
• Produce short-form videos (<15-30s), either created or curated with team assistance
• Manage and drive engagement on social media platforms
• Manage influencer campaigns and oversee user-generated content quality
• Support clinic-specific social media marketing efforts
• Respond to messages and reviews daily, including urgent updates < 24 hours
• Write and publish at least 2 blogs per month for each website
• Write ad copy for social media and assist with Google Ads
• Create SEO website copy
• Manage automated email campaigns
• Stay updated on social media trends and emerging platforms
• Develop community engagement plans for platforms like Nextdoor, Kahuti, ZINGR, Nearlist
• Support campaign development and other projects with copywriting, graphic, and web design expertise