Social Media Marketing Specialist

McKesson; Seattle (WA); Hybrid; USD 65,000 - 75,000; Full time

Benefits offered by this job

401(k) with matching

Dental insurance

Employee assistance program

Employee discount

Flexible schedule

Health insurance

Health savings account

Life insurance

Paid time off

Parental leave

Retirement plan

Vision insurance

Job summary

Caliber Healthcare Solutions is seeking a creative Social Media Marketing Specialist to develop and implement strategies that boost brand visibility and drive traffic to our site. You will manage content for Facebook, LinkedIn, Instagram, and YouTube, and monitor engagement to optimize campaigns.

Hybrid role based in Irving, TX with a salary range of $65,000–$75,000 per year. The ideal candidate has 3–4 years of healthcare social media experience, strong writing skills, and a data-driven mindset.

Qualifications

• 3–4 years of experience in social media marketing, preferably in healthcare or staffing.
• Strong understanding of social platforms, algorithms, and trends.
• Excellent written and verbal communication skills.
• Creative thinker who develops engaging content for multiple channels.
• Analytical mindset with ability to interpret data and derive insights.

Responsibilities

• Develop and execute a comprehensive social media marketing strategy aligned with brand, mission, and objectives.
• Maintain a social media content calendar to support topics and initiatives.
• Create engaging content for Facebook, LinkedIn, Instagram, and YouTube.
• Build a strong brand presence and consistent recognition.
• Develop strategy to optimize LinkedIn profiles for executives, sales and recruitment.
• Act as community manager: monitor engagement and respond to comments/messages.
• Monitor industry trends and competitor activity for growth opportunities.
• Collaborate with marketing team to align social media with campaigns.
• Track and analyze metrics to measure campaigns and optimize performance.
• Stay updated on best practices and emerging trends; provide insights to stakeholders.

Skills

Social media marketing

Healthcare experience

Content creation

Written & verbal communication

Analytics & metrics

Team collaboration

Social media tools

Tools

Social media management tools

Job description

Social Media Marketing Specialist

We are seeking a creative and results‑driven social media marketing specialist to join our team at Caliber Healthcare Solutions. The role will develop and implement social media strategies to enhance brand visibility, engage our target audiences, and drive traffic to our website. You will play a crucial role in promoting our services and expanding our online presence across various social media platforms.

About Caliber Healthcare Solutions

Caliber Healthcare Solutions empowers high‑quality physicians and advanced practice providers with greater career flexibility, autonomy, and mobility. As the leading provider‑centric staffing firm, we serve as a trusted advisor to both providers and organizations competing for scarce clinical talent. Built on a foundation of specialization and exceptional support, Caliber’s workforce solutions ensure the quality and continuity of patient care in communities across the U.S. We deliver exceptional outcomes by putting the provider at the center of our purpose.

Key Responsibilities

• Develop and execute a comprehensive social media marketing strategy aligned with Caliber’s brand, mission, and business objectives.
• Develop and maintain a social media content calendar to support strategic topics and initiatives.
• Create engaging and relevant content for platforms including Facebook, LinkedIn, Instagram, and YouTube.
• Cultivate a strong brand presence and ensure consistent brand recognition.
• Develop and implement a comprehensive strategy for optimizing and supporting executive, sales and recruitment leader LinkedIn profiles.
• Act as a community manager: monitor engagement and respond to comments and messages.
• Monitor industry trends and competitor activities to identify opportunities for growth and improvement.
• Collaborate with the marketing team to align social media efforts with overall marketing objectives and campaigns.
• Track and analyze social media metrics to measure effectiveness of campaigns and optimize performance.
• Stay updated on best practices and emerging trends in social media marketing.
• Provide regular reports and insights on social media performance to key stakeholders.

Qualifications

• Proven 3‑4 years of experience in social media marketing, preferably in healthcare or staffing; knowledge of the evolving social media landscape.
• Strong understanding of social media platforms, algorithms, and trends.
• Excellent written and verbal communication skills.
• Creative thinker who proactively develops engaging content for a variety of channels.
• Analytical mindset with ability to interpret data and draw actionable insights.
• Demonstrated ability to work independently and collaboratively while managing deadlines in a fast‑paced environment.
• Track record of driving significant organic visibility across key social channels.
• Experience collaborating with graphic designers and video editors to produce content is preferred.
• Proficiency in social media management tools and analytics platforms.

Benefits

• 401(k) with matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Retirement plan
• Vision insurance

Location and Compensation

Hybrid remote in Irving, TX 75039. Full‑time position with salary range $65,000–$75,000 per year.