Social Media Marketing Specialist

Coral Gardeners; California; Remote; USD 45,000 - 65,000; Part time

Job summary

Coral Gardeners is seeking a Social Media Specialist to lead our global social channels from a remote location. You will report to the Chief Communications Officer and drive storytelling around reef restoration and community-driven conservation.

Responsibilities include publishing content across Instagram, TikTok, YouTube and more, growing engagement, managing communities, staying ahead of trends, collaborating with the creative team, and delivering performance insights for the CCO.

Qualifications

• At least 3 years of proven work experience in social media.
• Bachelor's degree in marketing, communications, or related field.
• Passion for social media, digital trends, and content creation.
• Excellent communication and copywriting skills in English.
• Strong knowledge of social media platforms, algorithms, and analytics tools.
• Knowledge of ocean conservation is a strong bonus.

Responsibilities

• Execute and continuously improve the social media strategy; ideate and publish content across all channels (Instagram, TikTok, YouTube, etc.).
• Grow followers and engagement across social media to bring more people into the movement.
• Handle community management across all platforms, monitoring conversations and engaging authentically with the community.
• Proactively stay up to date with social media trends, algorithm changes, and industry best practices — and identify quick-turnaround opportunities.
• Collaborate with the creative team to ensure cohesive execution of content.
• Ensure all social media content is aligned with brand guidelines and visual identity.
• Champion Coral Gardeners' tone of voice and craft engaging copy for social media content.
• Develop performance reports with recommendations to optimize content and strategy, and share insights with the CCO.

Skills

Storytelling

Creative thinking

Strategic thinking

Team spirit

Self-starter

Fast-paced environment

Education

Bachelor's degree in marketing, communications, or related field

Job description

Coral Gardeners is a global organization with operations in French Polynesia, Fiji, and Thailand, on a mission to restore the world’s coral reefs by combining cutting-edge science with an unconventional, community-driven approach.

THE JOB

Under the supervision of the Chief Communications Officer, the Social Media Specialist executes and continuously improves Coral Gardeners' social media strategy across all channels. This role is key to telling the story of the reef and driving engagement around coral conservation.

This role currently reports directly to the CCO, within a growing team.

RESPONSIBILITIES

• Execute and continuously improve the social media strategy; ideate and publish content across all social channels (Instagram, TikTok, YouTube, etc.).
• Grow followers and engagement across social media to bring more people into the movement.
• Handle community management across all platforms, monitoring conversations and engaging authentically with the community.
• Proactively stay up to date with social media trends, algorithm changes, and industry best practices — and identify quick-turnaround opportunities.
• Collaborate with the creative team to ensure cohesive execution of content.
• Ensure all social media content is aligned with brand guidelines and visual identity.
• Champion Coral Gardeners' tone of voice and craft engaging copy for social media content.
• Develop performance reports with recommendations to optimize content and strategy, and share insights with the CCO.

REQUIREMENTS

• Passionate about impact-driven storytelling and ocean conservation.
• Highly creative with great attention to detail.
• Strategic thinker who enjoys developing new ideas.
• Genuinely nice human being — good vibes only policy.
• Highly motivated with a strong team spirit.
• Self-starter who thrives in a fast-paced, mission-driven environment.

This position is available both part-time and full-time. This is a fully remote role open to candidates based in time zones ranging from the US East Coast to Australia (UTC-5 to UTC+11). Candidates must be willing to travel to our Global Headquarters in Moorea, French Polynesia, for at least 2 months per year.

PERSONAL QUALIFICATIONS

• At least 3 years of proven work experience in social media.
• Bachelor's degree in marketing, communications, or a related field.
• Passion for social media, digital trends, and content creation.
• Excellent communication and copywriting skills in English.
• Strong knowledge of social media platforms, algorithms, and analytics tools.
• Knowledge of or passion for ocean conservation is a strong bonus.