Social Media Marketing Manager

Starform; Seattle (WA); On-site; USD 75,000 - 120,000; Full time

Benefits offered by this job

Stock options

Job summary

A gaming company based in Seattle is seeking a Social Media Strategist to own their organic social strategy. This role focuses on building a high-quality content engine that enhances community engagement and drives organic downloads for their game Metalstorm. The ideal candidate has over 3 years of experience in social media for consumer products, particularly in gaming, and must demonstrate exceptional content creation skills and analytical abilities. This is a full-time position with opportunities for growth within a collaborative environment.

Qualifications

• 3+ years owning social media for a consumer product, preferably gaming.
• Proven ability to create engaging content with a strong portfolio.
• Fluency in platform mechanics and community dynamics.

Responsibilities

• Develop and execute social media strategies across various platforms.
• Create engaging content plans aligned with studio priorities.
• Measure and report on social media performance metrics.

Skills

Social media strategy

Content creation

Analytical skills

Community engagement

Tools

Photoshop

Premiere

After Effects

Job description

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This range is provided by Starform. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base Pay Range

$75,000.00/yr - $120,000.00/yr

Additional Compensation Types

• Stock options
• Direct message the job poster from Starform

Starform builds competitive, player-first games. Metalstorm is our modern air‑combat title with fast sessions, squad play, and a passionate community. We’re a small, high‑ownership team that moves quickly and focuses on impact.

This is a hands‑on creator + strategist role. You will own Metalstorm’s organic social strategy and execution—building a consistent, high-quality content engine that increases share of voice with current players and expands reach to new players, driving measurable growth in organic downloads and community engagement. You’ll plan, create, publish, test, learn, and scale what works.

Responsibilities

• Build and run an always‑on social strategy across X/Twitter, Instagram, YouTube (long + Shorts), TikTok, Reddit, and Facebook.
• Create monthly/weekly content plans, one‑offs and regular series, tied to studio priorities: updates, events, tournaments, new planes, balance changes, squad moments, etc.
• Establish Metalstorm’s brand voice: competitive, hype, authentic, and player‑respectful.
• Produce high‑velocity content: short‑form video, memes, clips, motion‑light edits, image posts, and simple announcements.
• Partner with internal teammates (design, community, UA, art) to translate updates into content that travels.
• Increase engagement with existing players: replies, quote‑posts, community prompts, player highlights, UGC campaigns, and squad spotlights.
• Treat social like product: hypotheses → tests → learnings → iteration. Start small, scale winners, and prioritize the highest impact work for growth.
• Track and regularly report insights on performance on metrics (ex: organic installs, share of voice, follower growth, content performance, and community health)

Requirements

• 3+ years owning social media for a consumer product (gaming strongly preferred).
• Demonstrated ability to create content: short‑form editing + basic design. A portfolio of work included in your application is highly preferred.
• Fluency in platform mechanics (hooks, pacing, trends, thumbnail/title basics, community dynamics).
• Strong analytical instincts: you use metrics to make decisions and iterate fast.
• Excellent writing and taste: you know what’s worth posting—and what isn’t.
• You act like an owner: extremely proactive, high standards, transparent communication, and take accountability for outcomes.
• You put players first and protect long‑term trust.
• You thrive in candid, collaborative teams and commit once a decision is made.

Nice‑to‑Haves

• Experience with competitive games, live ops, or esports/tournament coverage.
• Creator/influencer outreach experience (micro‑creators, clip licensing, UGC programs).
• Comfort capturing gameplay, directing clips, and coaching others to generate better footage.
• Familiarity with tools like Premiere/After Effects/CapCut, Photoshop, Canva, etc.

Seniority Level

• Associate

Employment Type

• Full‑time

Job Function

• Marketing, Art/Creative, and Strategy/Planning

Industries

• Entertainment Providers and Technology, Information and Media

Equal Opportunity Statement

Starform is proud to provide equal opportunities in the workplace and to build a culture that is safe, respectful, fair and inclusive for all of our employees.

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