Social Media Marketing Manager

Solid State Marketing; San Diego (CA); On-site; USD 60,000 - 80,000; Full time

Job summary

Solid State is seeking a Social Media Manager & Video Specialist to join our Southern California team, focusing on short‑form video content for hospitality and lifestyle brands. You will edit, craft concepts, shoot on location, and manage client social accounts with a creative edge.

You'll split time roughly 70% on video editing and 30% on social planning, captions, scheduling, and community management, ensuring trendiness and brand consistency across platforms.

Qualifications

• 2+ years experience in video editing, content creation, social media, or agency environment.
• Strong short-form video editing skills with a portfolio for Instagram Reels or TikTok.
• Proficiency with Adobe Premiere Pro, CapCut, Final Cut Pro, or equivalent.
• Understanding of pacing, storytelling, hooks, transitions, and audio in social videos.
• Familiarity with Instagram, TikTok, Facebook, and emerging platforms.

Responsibilities

• Edit raw video footage into engaging Instagram Reels, TikTok videos, and short-form content.
• Create multiple styles of short-form content across brands and campaigns.
• Capture content at client locations for on-site shoots.
• Plan shots, hooks, and content ideas that fit client concepts.
• Collaborate with teams on campaigns, promotions, and launches.
• Maintain brand standards and deliver high-volume video assets.

Skills

Video editing

Short-form content

Social media management

Content creation

Video concepts

On-location shooting

Brand storytelling

Timely communication

Tools

Adobe Premiere Pro

CapCut

Final Cut Pro

Canva

Job description

Location: In Office

Employment Type: Full-Time

Position Overview

We're looking for a highly creative, organized, and proactive Social Media Manager & Video Specialist to join our growing team. This role is primarily focused on creating, editing, and optimizing short-form video content for a portfolio of restaurant, hospitality, and lifestyle brands, while also supporting the day-to-day management of client social media accounts.

Approximately 70% of the position focuses on video editing and content creation, including editing Instagram Reels and TikTok videos, developing creative video concepts, capturing content at client locations, and staying ahead of evolving social trends and editing styles. The remaining 30% supports social media management, including content planning, scheduling, Instagram Stories, community management, and promotional content.

The ideal candidate has a strong eye for compelling short-form video, understands what performs across social platforms, and can adapt their editing and creative approach to fit a variety of distinct brands.

Responsibilities

Video Editing & Content (70%)

Video Editing

• Edit raw video footage into engaging, polished Instagram Reels, TikTok videos, and other short-form social content.
• Transform raw footage into cohesive videos through pacing, transitions, music, text overlays, graphics, and other creative editing techniques.
• Adapt editing styles to reflect the unique identity, voice, and audience of each client brand.
• Create multiple styles of short-form content, including trend-driven, promotional, storytelling, lifestyle, food, and experience-focused videos.
• Identify the strongest moments within raw footage and develop them into compelling social content.
• Optimize video length, pacing, hooks, formatting, and overall structure for each platform.
• Incorporate client feedback and internal creative direction into video revisions.
• Maintain consistent quality and brand standards across a high volume of video deliverables.
• Stay current on Instagram Reels, TikTok, editing trends, audio trends, content formats, and platform best practices.
• Identify emerging video trends and determine how they can be adapted appropriately for different client brands.
• Develop creative video concepts, hooks, shot lists, and content ideas.
• Recommend new video formats and creative approaches based on platform trends and content performance.
• Help establish distinct video styles for client brands rather than relying on the same editing approach across accounts.
• Review video performance and use insights to help inform future content.
• Collaborate on seasonal campaigns, promotions, launches, events, and other marketing initiatives that require video content.

Content Capture

• Visit client locations to capture high‑quality photo and video content.
• Film short‑form content specifically with Instagram Reels, TikTok, and other social platforms in mind.
• Capture food, drinks, atmosphere, staff, events, promotions, and other brand moments.
• Plan shots and footage around upcoming video concepts and content needs.
• Ensure captured footage provides enough variety and coverage for ongoing social content.
• Collaborate with the creative team to execute content plans and campaign ideas.

Social Media Management (30%)

Content Calendars & Social Planning

• Support monthly content calendars across assigned client accounts.
• Write engaging, on‑brand captions tailored to each client and platform.
• Ensure content aligns with upcoming promotions, holidays, events, and marketing initiatives.
• Schedule posts, promotions, event flyers, and requested content through Loomly.
• Review scheduled content for accuracy, brand consistency, and proper formatting prior to publishing.
• Ensure scheduled posts publish successfully and troubleshoot publishing issues when necessary.

Instagram Stories & Community Management

• Create and post Instagram Stories across assigned client accounts.
• Keep Stories current with promotions, events, specials, and timely initiatives.
• Repost high‑quality user‑generated content and tagged content when appropriate.
• Monitor direct messages and customer inquiries across social platforms.
• Respond to messages in a timely and professional manner.
• Review relevant collaboration requests and flag influencer or partnership opportunities for the team.

Promotional Content & Asset Organization

• Create social graphics and promotional assets using Canva as needed.
• Ensure holidays, promotions, specials, limited‑time offers, and seasonal campaigns are consistently promoted across participating concepts.
• Collect and organize photo, video, and promotional assets.
• Upload content into the appropriate Google Drive folders.
• Keep video and social media assets organized and accessible to the team.
• Track upcoming promotions, events, and content deadlines to ensure necessary video and creative assets are completed on time.

Team Coordination

• Collaborate with the social, creative, and account teams on upcoming campaigns and content needs.
• Support account managers with social media and video‑related requests as needed.
• Communicate content needs, missing assets, and upcoming deadlines to the appropriate team members.
• Help maintain organized workflows for video projects, revisions, approvals, and final assets.

Required Qualifications

• 2+ years experience in video editing, content creation, social media, digital marketing, or an agency environment.
• Strong short‑form video editing skills with a portfolio demonstrating Instagram Reels, TikTok, or similar content.
• Proficiency with video editing software such as Adobe Premiere Pro, CapCut, Final Cut Pro, or equivalent.
• Strong understanding of pacing, storytelling, hooks, transitions, audio, text, and other elements of engaging short‑form video.
• Knowledge of Instagram, TikTok, Facebook, and emerging social platforms.
• Strong understanding of current social media and video trends.
• Excellent organization and time management.
• Ability to manage a high volume of content across multiple brands and deadlines.
• Strong communication and professionalism.

Preferred

• Experience with hospitality, restaurant, or lifestyle brands.
• Experience filming food, beverage, hospitality, and lifestyle content.
• Photography or professional content capture experience.
• Strong graphic design skills using Canva, Adobe, or equivalent.
• Experience developing creative concepts or shot lists for short‑form video.
• Familiarity with Meta Business Manager, Loomly, scheduling tools, and social analytics.

What We’re Looking For

• Strong creative eye for video and visual storytelling.
• Deep understanding of short‑form social content.
• Ability to recognize what makes a video engaging and translate that across different brands.
• Self‑starter mentality.
• Detail‑oriented and deadline‑driven.
• Creative thinker with strong execution skills.
• Comfortable working in a fast‑paced, high‑volume environment.
• Able to take creative direction while also bringing forward original ideas.
• Passion for hospitality, lifestyle brands, social media, and digital content.
• Problem‑solver who takes ownership of projects.
• Competitive pay based on experience.
• Performance‑based growth opportunities.
• Opportunity to work with major hospitality brands.
• Hands‑on experience across video, social media, and creative marketing.
• Fast‑track career growth in a growing agency.

About Solid State

Solid State is a Southern California‑based marketing, public relations, and creative agency specializing in hospitality, restaurants, nightlife, entertainment, and experiential brands.

With a portfolio of more than 40 hospitality‑focused clients, Solid State serves as an extension of our partners’ internal teams, bringing strategy, creative, content, public relations, digital marketing, and brand growth under one roof.

Our portfolio includes some of Southern California’s most recognized hospitality brands and destinations, including Randy's Donuts, Baja Sharkeez Restaurant Group (Hideaway Pacific Beach, Palmilla, etc.), Waterfront Bar & Grill, Parfait Paris, Hotel La Jolla, Zama, Prince Street Pizza, Allegro, The Quin, Aero Club, Earlybird, and the San Diego Dining Group, among others.

Our team combines high‑level strategy with hands‑on execution across social media, professional photography and videography, graphic design, public relations, influencer marketing, paid media, email marketing, events, grand openings, and strategic partnerships.

Beyond traditional marketing, Solid State maintains an established network of media, influencers, creators, hospitality operators, concierges, and community partners throughout Southern California. This allows us to create opportunities beyond individual campaigns and connect our clients with the people, platforms, and audiences that can meaningfully contribute to their growth.

From established restaurant groups to new openings, nightlife concepts, and large‑scale experiences, our focus is building brands that remain visible, relevant, and positioned for long‑term growth.