Social Media Marketing Manager

Monterey Bay Vascular; Salinas (CA); On-site; USD 55,000 - 83,000; Part time

Benefits offered by this job

Creative autonomy

Building a new brand from the ground up

Collaborative work environment

Job summary

A healthcare and wellness organization in Salinas is seeking a part-time Social Media Marketing Manager. In this role, you will manage social media platforms, create content, and support brand growth for both Monterey Bay Vascular and Vascura Wellness. Ideal candidates have 2-4 years of experience in social media management, a creative portfolio, and the ability to work independently. This role offers flexible hours and potential for full-time expansion.

Qualifications

• 2-4+ years of social media management or digital marketing experience needed.
• Experience in healthcare, aesthetics, wellness, or beauty industry preferred.
• Strong writing skills to translate medical topics into accessible content.
• Experience across Instagram, TikTok, Facebook, X, LinkedIn and YouTube.
• Proficient in Canva, Adobe Creative Suite and scheduling/analytics tools.

Responsibilities

• Manage and enhance social media platforms for both MBV and Vascura Wellness.
• Create engaging content tailored for each platform's strengths.
• Track metrics related to engagement and report monthly performance.
• Capture on-site photos/videos and produce short-form videos.
• Monitor analytics, report monthly performance, and propose adjustments.

Skills

Social media management

Content creation

Independent work

Health and wellness knowledge

Independent work

Education

Bachelor's degree in marketing or related field

Tools

Canva

Adobe Creative Suite

Scheduling tools

Job description

Social Media Marketing Manager (Part-Time Contractor, Full-Time Potential)

Monterey Bay Vascular & Vascura Wellness

Aptos

• Salinas
• Monterey, CA

About Us

Monterey Bay Vascular is a premier multispecialty medical practice serving the Central Coast, offering comprehensive vascular, wound care, and pain management services. Our expanding wellness division, Vascura Wellness, provides medical aesthetics, hormone therapy, and weight management services rooted in clinical quality and patient-centered care.

We are seeking a Part-Time Social Media Marketing Manager (Contractor) to support our digital presence. This is a 1099 contractor role with flexible hours and strong potential to grow into a long-term or expanded engagement as Vascura Wellness scales.

Position Overview

As our Social Media Marketing Manager, you will enhance and manage Monterey Bay Vascular's established social media platforms while building Vascura Wellness's brand and digital presence entirely from the ground up.

This role is ideal for an experienced, creative, and highly independent marketing professional who requires minimal oversight, can manage multiple projects simultaneously, and can confidently develop strategy, create content, and execute campaigns for both medical and wellness-focused audiences.

What You'll Do

Monterey Bay Vascular (Existing Platforms)

• Review and assess current MBV social media platforms for opportunities and improvements.
• Maintain consistent posting schedules across Instagram, Facebook, LinkedIn, X, TikTok, and YouTube.
• Produce patient-friendly, medically accurate content related to vascular disease, vein procedures, wound care, PAD, and chronic care management.
• Increase engagement, visibility, and patient awareness.

Vascura Wellness (Built From the Ground Up)

• Create the full digital identity for Vascura Wellness, including branding, messaging, and content strategy.
• Launch new social media accounts on Instagram, TikTok, Facebook, X, and other relevant platforms.
• Develop visually modern, wellness-focused content highlighting :
• Aesthetics (Botox, fillers, skincare treatments)
• Hormone replacement therapy
• Medical weight-loss programs
• Wellness tips, lifestyle content, and patient journeys (with consent)

Content Creation & Execution

• Capture high-quality photos and videos on-site across all clinic locations.
• Create short-form videos, reels, stories, graphics, and promotional materials.
• Maintain organized posting calendars for both MBV and Vascura Wellness.
• Tailor content to each platform's strengths for optimal engagement.

Engagement & Communication

• Respond to comments, messages, and inquiries professionally.
• Support promotions, open houses, educational events, and seasonal campaigns.
• Highlight provider expertise, staff achievements, and patient experiences (with consent).

Analytics & Reporting

• Track key metrics : impressions, engagement, reach, follower growth, video performance, and conversions.
• Provide monthly performance summaries with recommended adjustments.

Compliance & Professional Standards

• Ensure all content meets HIPAA and California medical advertising regulations.
• Obtain required consents for patient-related media.
• Maintain professionalism and confidentiality at all times.

Qualifications

• Bachelor's degree preferred, but candidates with strong professional experience and a creative portfolio are highly encouraged to apply.
• 2-4+ years of social media management or digital marketing experience (healthcare, aesthetics, wellness, or beauty industry preferred).
• Ability to work independently with minimal supervision.
• Experience managing multiple platforms : Instagram, TikTok, Facebook, X, LinkedIn, YouTube.
• Skilled in content creation (photo / video), short-form editing, and branded visuals.
• Proficiency in Canva, Adobe Creative Suite, and scheduling / analytics tools.
• Strong writing skills; able to translate medical and wellness topics into accessible content.
• Highly organized, flexible, and reliable.

Contract Details

• Part-Time Contractor (1099)
• 10-20 hours per week to start
• In-person site visits required for content capture
• Flexible scheduling
• High potential for increased hours or full-time contract expansion based on performance and business growth

Why Work With Us

• Creative autonomy and control over strategy and execution
• Opportunity to build a new wellness brand from the ground up
• Work with leadership in a growing medical and wellness organization
• Long-term potential as new service lines expand
• Collaborative, supportive environment where your ideas matter