Social Media Marketing Manager

LAM Ryan Hospitality Group; Los Angeles (CA); Hybrid; USD 60,000 - 80,000; Full time

Job summary

LAM Ryan Hospitality Group is seeking a Freelance Social Media Manager to oversee social strategy across its properties in Los Angeles. The ideal candidate will have a strong background in digital culture and content creation, with a passion for storytelling and community engagement. This hybrid role requires 1-2 days on-site weekly and offers a competitive compensation package based on experience.

Qualifications

• 3+ years experience in social media content creation and strategy.
• Strong visual eye and editorial voice for Instagram and TikTok.
• Skilled in creating reels and short-form video.

Responsibilities

• Manage the social media calendar across all LAM Ryan properties.
• Create and schedule content that drives engagement and brand awareness.
• Capture photo and video content on-site regularly.

Skills

Social media content creation

Digital culture

Community engagement

Brand storytelling

Content strategy

Tools

Canva

CapCut

VSCO

Lightroom

Job description

LAM Ryan Hospitality Group Los Angeles, CA

LAM Ryan Hospitality Group provided pay range

This range is provided by LAM Ryan Hospitality Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Freelance Social Media Manager

LAM Ryan Hospitality Group

Compensation: $4,000–$5,000/month based on experience

Commitment: Freelance, full-time

About Us

LAM Ryan Hospitality Group is a creative force behind some of Los Angeles’ most thoughtful restaurants and hospitality venues. Rooted in storytelling, design, and community, we bring together culinary talent, cultural influence, and genuine hospitality to create spaces that feel both elevated and authentic. We’re seeking a digital-savvy Social Media Manager who can translate our ethos into standout content and strategy across platforms.

About the Role

We’re looking for a Freelance Social Media Manager who lives and breathes digital culture—and knows how to turn it into engaging, effective content. You’ll oversee the full social strategy and execution across our portfolio, with a focus on community growth, brand storytelling, and sharp editorial voice. This role is ideal for someone who brings a mix of creativity and structure, and is confident both behind the camera and behind the scenes.

This is a hybrid freelance role requiring 1–2 days on-site weekly at our properties in Los Angeles.

What You’ll Do

• Own and manage the social media calendar across all LAM Ryan properties (Instagram, TikTok, and emerging platforms)
• Create, curate, and schedule content that drives engagement, reach, and brand awareness
• Capture photo and video content on-site regularly (1–2 times per week) for real-time storytelling
• Collaborate with in-house chefs, GMs, designers, and leadership to create campaign rollouts and support key initiatives
• Analyze and report performance metrics; adjust strategy based on insights and trends
• Stay ahead of social trends, sounds, and formats that align with our brand tone
• Engage with our digital community, respond to DMs/comments, and support influencer/press visits
• Support occasional paid partnership campaigns and activations with our PR and marketing teams

What You Bring

• 3+ years experience in social media content creation and strategy (hospitality or lifestyle a plus)
• Strong visual eye and editorial voice—especially for Instagram and TikTok
• Skilled in creating reels, short-form video, and light editing using tools like Canva, CapCut, VSCO, Lightroom
• A natural feel for timing, aesthetics, and storytelling through content
• Strong organizational skills and ability to work independently on deadlines
• Based in Los Angeles with ability to visit locations weekly for content capture
• Passion for food, culture, hospitality, and brand-building

To Apply:

• Please send your portfolio, resume, and a short note telling us why you're a good fit to [e-mail]

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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