Social Media Marketing Coordinator Lexington, Kentucky

Kaizen Lab Inc.; Lexington (KY); On-site; USD 40,000 - 60,000; Full time

Job summary

An innovative company seeks a Social Media Marketing Coordinator to enhance its online presence through strategic social media initiatives. This role involves developing and executing engaging content across platforms like Facebook and Instagram, while also leveraging graphic design skills to create visually compelling materials. The ideal candidate will be adept at analyzing performance metrics and adapting strategies accordingly, ensuring cohesive messaging in collaboration with the Marketing and Operations teams. If you're passionate about social media trends and community engagement, this opportunity is perfect for you.

Qualifications

• Proven experience in social media marketing and graphic design.
• Strong understanding of social media platforms and their respective audiences.

Responsibilities

• Develop and implement social media strategies to increase brand awareness.
• Create, schedule, and publish content across various social media platforms.
• Monitor and analyze social media performance using analytics tools.

Skills

Social Media Marketing

Graphic Design

Adobe Creative Suite

Canva

Communication Skills

Organizational Skills

Tools

Adobe Creative Suite

Canva

Job description

Reports directly to the DOSM/Event Manager with responsibilities to the Local Sales and Marketing department.

Job Description:As a Social Media Marketing Coordinator, you will be responsible for developing and executing social media strategies to enhance our online presence and engage our audience. You will also have graphic design responsibilities, creating visually appealing content that aligns with our brand identity.

You will be responsible for, but not limited to:

·Develop and implement social media strategies to increase brand awareness and engagement.

·Create, schedule, and publish content across various social media platforms (Facebook, Instagram, Twitter, etc.).

·Monitor and analyze social media performance using analytics tools and adjust strategies as needed.

·Collaborate with the Marketing Team and Operations Team to ensure cohesive messaging and branding.

·Design graphics, images, and videos for social media posts, advertisements, and other marketing materials.

·Stay up-to-date with social media trends and best practices.

·Engage with followers, respond to comments and messages, and foster a positive online community.

·Assist in planning and executing social media campaigns and promotions.

·Assist with outside marketing opportunities

·Oversee marketing collateral to include but not limited to coupons, signage, sales collateral, etc.

·Assist with Event Coordination and execution as directed with the DOSM.

Skills/Experience

• Proven experience in social media marketing and graphic design.
• Proficiency in graphic design software (Adobe Creative Suite, Canva, etc.).
• Strong understanding of social media platforms and their respective audiences.
• Excellent written and verbal communication skills.
• Creative mindset with a keen eye for design and detail.
• Ability to work independently and as part of a team.
• Strong organizational and time management skills.