Social Media & Marketing Coordinator

United Way of Greenville; Greenville (SC); On-site; USD 55,000 - 85,000; Full time

Job summary

United Way of Greenville is seeking a Social Media & Marketing Coordinator to shape our digital voice and content across channels. You will write, design, shoot, publish and measure campaigns, moving multiple initiatives from events to donor programs with a single, cohesive voice.

You will own digital strategy, storytelling and engagement, balancing audiences, priorities and platforms while maintaining quality and impact for Greenville County communities.

Qualifications

• 5+ years of experience in social media, marketing or communications.
• Excellent writing that is clear, warm and confident across formats.
• Strong design skills in Adobe Creative Suite or Canva.
• Hands-on experience with WordPress; Elementor is a strong plus.
• Short-form video shooting and editing skills.
• Proven project management skills and comfort with project tools.
• Working knowledge of social media management, analytics and email marketing platforms.
• Ability to switch between projects, audiences and priorities while keeping quality high.
• Sound judgment when telling stories about people facing hard seasons of life.
• Availability for some evening and weekend events.

Responsibilities

• Develop and carry out a social media strategy aligned with organizational priorities.
• Plan content calendars and create platform-native content for multiple channels.
• Grow reach with testing of new formats, platforms and ideas; keep what's effective.
• Manage online conversations with a consistent voice and good judgment.
• Write across formats: blogs, newsletters, emails, web copy, scripts, captions.
• Find stories from those served, volunteers and donors; translate complex issues clearly.
• Adapt one story for many audiences and channels without losing impact.
• Build on-brand graphics and digital assets; ensure mobile-friendly delivery.
• Manage multiple campaigns end-to-end: planning, production, launch and recap.
• Coordinate across departments and vendors; keep work on time and on brand.
• Keep files and assets organized and accessible.
• Troubleshoot digital tools, platforms, and workflows; document solutions.
• Set goals, track progress and report on performance; use insights to improve.

Skills

Social media marketing experience

Writing

Video editing

Project management

Analytics & email marketing

Multi-tasking

Storytelling

Education

Bachelor's degree in Marketing, Communications, Journalism or related field

Tools

Adobe Creative Suite

Canva

WordPress

Elementor

Job description

Advertised Job Type: Permanent - Full-time regular employment

Job Description

SOCIAL MEDIA & MARKETING COORDINATOR

REPORTS TO VP of Marketing & Communications

United Way of Greenville county is seeking a Social Media & Marketing Coordinator who will shape how people across Greenville County see, understand and connect with United Way. They will set the tone of our digital voice, create content across every channel and keep a full slate of campaigns moving. You'll write it, design it, shoot it, publish it and measure it. When something doesn't work, you'll be the one who figures out why.

This role spans everything we do, from signature events and workplace giving to direct services, volunteerism and two hosted initiatives. Being able to move between audiences, priorities and platforms in a single day is essential.

THE WORK YOU'LL COVER

This role creates content across our full body of work:

ALICE HOUSEHOLDS

The heart of our work. Helping people understand what it takes to get by in Greenville County, told with respect for the people living it.

DIRECT SERVICES

211, Ride United and VITA. Making sure people know where to turn and how to get help.

HOSTED INITIATIVES

Greenville Together and OnTrack Greenville. Each has its own brand, website and audience.

GRANT FUNDING

Elevating the nonprofits we fund and the work we do together.

DONORS & LEADERSHIP GIVING

Thanking, informing and inspiring the people who invest in our work, at every giving level.

CORPORATE ENGAGEMENT

Workplace giving, employer relationships and corporate volunteerism.

VOLUNTEER ENGAGEMENT

Inspiring people to give their time and celebrating them when they do.

AFFINITY GROUPS

Women United, Young Professionals and AAL. Growing and engaging our giving networks.

SIGNATURE EVENTS

Hands On Greenville Day, School Tools, Gratefull GVL and Project Joy. Each one has its own audience, sponsors and identity.

WHAT YOU'LL OWN

Digital strategy and social media

Develop and carry out a social media strategy for United Way of Greenville County and our hosted initiatives.

Plan content calendars that line up with organizational priorities, campaigns and seasonal moments.

Create platform-native content (short-form video, photography, carousels, stories and live coverage) that people want to watch and share.

Grow reach and engagement by testing new formats, platforms and ideas, and keep what works.

Manage the conversation online with care, good judgment and a consistent voice.

Storytelling and content creation

Write across every format: blogs, newsletters, email campaigns, web copy, scripts, captions and print copy.

Find and tell stories from the people we serve, volunteers, donors, employers and the nonprofits we fund.

Translate complex issues like financial stability, housing and education into clear, human language.

Adapt one story for many audiences and channels without losing what makes it matter.

Listening and engagement

Build two-way conversations with our audiences instead of broadcasting at them.

Bring the voices of the people we serve into our storytelling.

Give and receive specific feedback, and use it to raise the quality of every piece.

Design and web

Create on-brand graphics, flyers and digital assets in Adobe Creative Suite or Canva.

Build and maintain web content in WordPress and Elementor, blogs, landing pages and forms.

Make sure everything we publish works well and looks right on every device.

Project management

Manage multiple campaigns at once, from planning and production to launch and recap.

Build and improve the workflows the team uses to take in, prioritize and deliver requests.

Coordinate across departments, vendors and creative contributors to keep work on time and on brand.

Keep files, photos and brand assets organized and easy to find.

Troubleshooting and process

Be the go-to problem solver for digital tools, platforms, websites and workflows.

Find the root cause and fix it or route it to the right person. Then document the solution.

Spot recurring problems and recommend better ways of working.

Measurement

Set goals for our digital channels and track progress against them.

Report regularly on what's working, what isn't and what comes next.

Use data and audience insight to make smarter content decisions.

WHAT YOU BRING

5+ years of experience in social media, marketing or communications.

Excellent writing that is clear, warm and confident across formats.

Strong design skills in Adobe Creative Suite or Canva.

Hands-on experience with WordPress. Elementor experience is a strong plus.

Short-form video shooting and editing skills.

Proven project management skills and comfort with project management tools.

Working knowledge of social media management, analytics and email marketing platforms.

The ability to switch between projects, audiences and priorities while keeping quality high.

Sound judgment and care when telling stories about people facing hard seasons of life.

Availability for some evening and weekend events.

Bachelor's degree in Marketing, Communications, Journalism or a related field