SOCIAL MEDIA MANAGER/WEEKEND ASSIGNMENT EDITOR - WOWT

Gray Media; Omaha (NE); On-site; USD 60,000 - 90,000; Full time

Job summary

WOWT-TV/Gray Media is seeking a weekend Social Media Strategist to own our digital presence in Omaha and serve as the eyes and ears of the newsroom when major stories break.

You will collaborate with the Digital Director, monitor multiple feeds, and craft platform-appropriate videos and graphics to engage viewers across channels. A strong newsroom background and AP Style proficiency are essential.

Qualifications

• Track record of engaging social audiences across digital platforms with at least 5 years of experience.
• Ability to work under pressure.
• Video editing in digital formats and quick, eye-catching graphics on the fly.
• Excellent verbal and written skills with strong AP Style.

Responsibilities

• Collaborate with the Digital Director to build and execute a high-energy social strategy.
• Serve as primary newsroom contact during your shift, manage the assignment desk with urgency and precision.
• Monitor scanners, social feeds, emails, and viewer tips to identify breaking news.
• Help define and maintain a unique, engaging voice for WOWT.
• Repurpose and edit platform-appropriate videos and graphics from daily coverage.
• Work with weekend on-air talent and reporters to boost social presence.
• Dispatch photographers and reporters to developing stories.
• Review metrics and social trends to ensure strategy effectiveness.

Skills

Social engagement

Newsroom experience

Video editing

AP Style

Job description

About Gray Media

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WOWT

WOWT First Alert 6 is a modern facility equipped with state-of-the-art technology. Our innovative digital, streaming, and broadcast news and First Alert Weather products provide award-winning, life‑saving local coverage and effective marketing solutions for local businesses. Omaha is one of the most progressive cities in the Midwest, with a strong market supported by several national industries. The Omaha area boasts an array of top attractions, from the world-famous Henry Doorly Zoo to the NCAA Men's College World Series. Omaha is popular for its downtown, which is home to a revitalized riverfront and the Historic Old Market.

Job Summary/Description

Are you a digital native who lives for the scroll but also gets a rush from the sound of a police scanner? Do you know exactly how to stop someone’s thumb on a newsfeed while simultaneously keeping your cool when breaking news hits? First Alert 6 is looking for a hybrid powerhouse—part Social Media Strategist, part Newsroom Command Center—to own our weekend digital presence and be the eyes and ears of our newsroom when the biggest stories often break. This isn’t just about posting links; it’s about owning the conversation and the coverage across every platform we touch in Omaha, all weekend long. You are the heartbeat of our weekend coverage and the voice of our brand online in Omaha. Gray Media is moving fast into the future of media, and you’ll be right at the forefront of that evolution.

Duties/Responsibilities include, but are not limited to:

• Collaborate with our Digital Director to develop and execute a high-energy social media strategy.
• Serve as the primary point of contact for the newsroom during your shift, managing the assignment desk with urgency and precision.
• Monitor scanners, social media feeds, emails, and viewer tips to identify breaking news.
• Help define and maintain a unique, authoritative, and engaging voice for WOWT
• Repurpose and edit platform-appropriate videos and graphics from our daily coverage
• Work closely with weekend on-air talent and reporters to help them level up their social media presence.
• Dispatch photographers and reporters to developing stories.
• Regularly review metrics and social trends to ensure our strategy is actually working.

Qualifications/Requirements

• Looking for a candidate with a track record of successfully engaging social audiences and converting users across digital platforms with at least 5 years of experience.
• Works well under pressure.
• Must be able to edit video in digital formats and create quick, eye-catching graphics on the fly.
• Have excellent verbal and written skills, a firm grasp of AP Style.
• Looking for someone who thinks about how a story looks on a smartphone screen.
• Willing to dig, call, and verify until you get the facts right, thrive in the unique energy of a weekend newsroom.
• This role includes working three weekdays in addition to your weekend shifts.
• We’re looking for someone with at least 2 years of newsroom experience.

WOWT-TV/Gray Media is a drug-free company

Additional Info

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment at every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with Gray’s employees' ability to perform their job duties may result in discipline, up to and including discharge.