Digital Content Creator

Wisconsin Broadcasters Association; Town of Wausau (WI); Vor Ort; USD 42.000 - 72.000; Vollzeit

Zusammenfassung

WSAW-TV/Gray Media in Wisconsin is seeking a Digital Content Creator to own stories from alert to update, delivering engaging digital content across screens.

You’ll write, edit, and produce multimedia pieces, manage social channels, and help drive the 715 Live digital newscast. Weekend flexibility, strong AP Style, and newsroom experience are valued. Training is available for the right candidate.

Qualifikationen

• College degree in Marketing, Journalism, Communications, or a related field.
• Experience in a professional newsroom preferred; training available.
• Willingness to work weekend hours and flexible shifts for breaking news.
• Desire to win, reflect on work, and apply feedback to improve.
• Strong verbal and written communication with AP Style knowledge.
• Ability to edit video in digital formats and create graphics.
• Proficiency with Photoshop or Canva for graphics.
• Ability to work under pressure and collaborate in a diverse team.
• Solid journalistic ethics and balance of long- and short-term projects.
• Proven digital and social media success; responsible online presence.
• Strong research skills to verify tips beyond press releases.
• Ability to carry 35+ pounds of equipment and hold a valid driver’s license.

Aufgaben

• Own breaking news: push notifications and quick web updates.
• Craft compelling digital news narratives to stop the scroll.
• Drive social engagement with timely updates and digital content.
• Split time between assignment desk and content creation for coverage decisions.
• Create multimedia assets: video, photo galleries, live streams.
• Collaborate with crews and producers to maintain a consistent digital voice.
• Lead digital-only newscast production and anchoring for the pm edition.

Kenntnisse

Newsroom experience

AP Style

Broadcast writing

Social media management

Video editing

Strong communication

Adapt to fast pace

Editing for digital formats

Ausbildung

Bachelor's degree in Marketing, Journalism, or Communications

Tools

Photoshop

Canva

Video editing software

Jobbeschreibung

TV - Air Talent TV - Digital Content TV - News

Have you ever wondered what it's like to be at the heart of a newsroom where digital isn't just an afterthought - it's the priority? WSAW is looking for a Digital Content Creator who can own the story from the first alert to the last update, ensuring our audience stays connected on every screen.

Duties/Responsibilities include, but are not limited to:

• Own breaking news: Move with lightning speed to send push notifications and update web stories as news unfolds.
• Craft compelling narratives: Write and produce dynamic digital news content that stops the scroll and keeps our audience informed.
• Drive social engagement: Manage our social media presence by posting timely updates and creating content specifically for our digital communities.
• Manage the hub: Split your time between the assignment desk and content creation, helping decide what we cover and how we share it.
• Create multimedia assets: Produce video, photo galleries, and live streams that add depth and visual punch to our local reporting.
• Collaborate for impact: Work closely with crews and producers to ensure our digital voice is consistent, professional, and approachable.
• Lead the charge on digital-only newscast: WSAW produces 715 Live, the only current digital-only newscast in the market. The chosen applicant will produce and anchor the p.m. version of this show.

Qualifications/Requirements:

• College degree in Marketing, Journalism, Communications, or a related field.
• Previous experience in a professional newsroom environment is preferred, but we are willing to train the right candidate.
• Availability for weekend hours; willingness to work flexible shifts for breaking news, specialized coverage, or covering a colleague's PTO.
• A genuine desire to win, the ability to reflect on your work, and a willingness to apply feedback.
• Strong verbal and written communication skills with solid knowledge of AP Style *and writing conversationally for Broadcast.
• Ability to edit video in digital formats.
• Proficiency with Photoshop, Canva, or comparable software to create and edit graphics.
• Ability to work well under pressure and collaborate effectively with a diverse team.
• Strong understanding of journalistic principles and ethics.
• Ability to balance long- and short-term projects while consistently meeting daily deadlines.
• Proven record of digital and social media success; must maintain a responsible and professional social media presence.
• Strong research skills and the ability to employ critical thinking to dig beyond the press release and verify incoming tips.
• Ability to carry 35+ pounds of equipment.
• Valid driver's license with a clean driving record (Motor Vehicle Records check required).

WSAW-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.