SOCIAL MEDIA MANAGER/WEEKEND ASSIGNMENT EDITOR - WOWT

Gray Media, Inc.; Omaha (NE); On-site; USD 42,000 - 65,000; Full time

Job summary

WOWT First Alert 6 is seeking a hybrid powerhouse—part Social Media Strategist, part Newsroom Command Center to own our weekend digital presence and be the eyes and ears of our newsroom when the biggest stories often break. This isn’t just about posting links; it’s about owning the conversation and the coverage across every platform we touch in Omaha, all weekend long.

You are the heartbeat of our weekend coverage and the voice of our brand online in Omaha.

Qualifications

• 5+ years engaging social audiences across digital platforms.
• Ability to edit video and create on-the-fly graphics.
• Excellent verbal and written skills; strong AP Style.
• Think mobile-first when shaping stories for social.
• Willing to dig, verify, and thrive in a weekend newsroom.
• Role includes three weekdays in addition to weekend shifts.

Responsibilities

• Collaborate with the Digital Director to develop and execute a high-energy social media strategy.
• Serve as the primary point of contact for the newsroom during your shift, managing the assignment desk with urgency and precision.
• Monitor scanners, social feeds, emails, and viewer tips to identify breaking news.
• Help define and maintain a unique, authoritative voice for WOWT.
• Repurpose and edit platform-appropriate videos and graphics from daily coverage.
• Work closely with weekend on-air talent and reporters to boost social presence.

Skills

Social media strategy

Video editing

AP Style

Mobile storytelling

Newsroom experience

Editorial judgment

Job description

SOCIAL MEDIA MANAGER/WEEKEND ASSIGNMENT EDITOR - WOWT

Job Category: News

Requisition Number: SOCIA017055

• Full-Time

Locations

Showing 1 location

Omaha, NE 68131, USA

Description

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WOWT:

WOWT First Alert 6 is a modern facility equipped with state-of-the-art technology. Our innovative digital, streaming, and broadcast news and First Alert Weather products provide award-winning, life-saving local coverage and effective marketing solutions for local businesses. Omaha is one of the most progressive cities in the Midwest, with a strong market supported by several national industries. The Omaha area boasts an array of top attractions, from the world-famous Henry Doorly Zoo to the NCAA Men's College World Series. Omaha is popular for its downtown, which is home to a revitalized riverfront and the Historic Old Market.

Job Summary/Description:

Are you a digital native who lives for the scroll but also gets a rush from the sound of a police scanner? Do you know exactly how to stop someone’s thumb on a newsfeed while simultaneously keeping your cool when breaking news hits? First Alert 6 is looking for a hybrid powerhouse—part Social Media Strategist, part Newsroom Command Center to own our weekend digital presence and be the eyes and ears of our newsroom when the biggest stories often break. This isn’t just about posting links; it’s about owning the conversation and the coverage across every platform we touch in Omaha, all weekend long. You are the heartbeat of our weekend coverage and the voice of our brand online in Omaha. Gray Media is moving fast into the future of media, and you’ll be right at the forefront of that evolution.

Job Summary/Description:

Are you a digital native who lives for the scroll but also gets a rush from the sound of a police scanner? Do you know exactly how to stop someone’s thumb on a newsfeed while simultaneously keeping your cool when breaking news hits? First Alert 6 is looking for a hybrid powerhouse—part Social Media Strategist, part Newsroom Command Center to own our weekend digital presence and be the eyes and ears of our newsroom when the biggest stories often break. This isn’t just about posting links; it’s about owning the conversation and the coverage across every platform we touch in Omaha, all weekend long. You are the heartbeat of our weekend coverage and the voice of our brand online in Omaha. Gray Media is moving fast into the future of media, and you’ll be right at the forefront of that evolution

Duties/Responsibilities include, but are not limited to:

• Collaborate with our Digital Director to develop and execute a high-energy social media strategy.
• Serve as the primary point of contact for the newsroom during your shift, managing the assignment desk with urgency and precision.
• Monitor scanners, social media feeds, emails, and viewer tips to identify breaking news.
• Help define and maintain a unique, authoritative, and engaging voice for WOWT
• Repurpose and edit platform-appropriate videos and graphics from our daily coverage
• Work closely with weekend on-air talent and reporters to help them level up their social media presence.
• Dispatch photographers and reporters to developing stories.
• Regularly review metrics and social trends to ensure our strategy is actually working.

Qualifications/Requirements:

• Looking for a candidate with a track record of successfully engaging social audiences and converting users across digital platforms with at least 5 years of experience.
• Works well under pressure.
• Must be able to edit video in digital formats and create quick, eye-catching graphics on the fly.
• Have excellent verbal and written skills, a firm grasp of AP Style.
• Looking for someone who thinks about how a story looks on a smartphone screen.
• Willing to dig, call, and verify until you get the facts right, thrive in the unique energy of a weekend newsroom.
• This role includes working three weekdays in addition to your weekend shifts.
• We’re looking for someone with at least 2 years of newsroom experience.

WOWT-TV/Gray Media is a drug-free company

Additional Info

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment at every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with Gray’s employees' ability to perform their job duties may result in discipline, up to and including discharge.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.