Social Media Manager - Paid Campaigns & Content

Subway; Miami (FL); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Insurance Plans

401k

Competitive Bonus

Tuition Reimbursement

Company Holidays

Employee Resource Groups

Volunteering time

Many More

Job summary

Subway is seeking a Manager, Social Media (Paid & Content Creation) to power our social presence and drive performance across platforms. You will lead paid campaigns, create in-house content, and partner with agencies to optimize ROI.

You will work with cross-functional teams to translate brand priorities into platform-native creative, test new formats, and advance our social strategy in a fast-paced, owners-mentality culture in Miami.

Qualifications

• Bachelor's degree in Marketing, Advertising, or related field.
• 3-5 years of experience with social media channels.
• Video content creation experience is a must.
• Excellent written and verbal communication skills.
• High attention to detail and ability to think creatively.

Responsibilities

• Lead the paid social creative strategy, requirements, and execution — defining what great performance creative looks like for Subway and ensuring every asset is built to win in-feed.
• Lead the day-to-day execution of Subway's paid and boosted social campaigns, ensuring creative excellence, cultural relevance, and performance efficiency across all platforms.
• Partner with the Senior Manager and Senior Director, Social Media, to ensure paid content amplifies organic storytelling and creator activations, driving cohesive cross-channel impact.
• Manage campaign setup, optimization, and reporting with our social agency and internal teams, aligning with business and franchisee goals.
• Track, analyze, and interpret paid performance data to identify actionable insights and opportunities for optimization.
• Help lead Subway's social innovation tests — owning test design, execution, and learnings for platform impact.
• Collaborate with platform partners to test new ad formats and beta opportunities that keep Subway at the forefront of innovation.
• Collaborate with the media team to co-lead ongoing paid social reporting and testing frameworks.

Skills

Social media management

Paid social

Content creation

Analytics

Education

Bachelor's degree in Marketing/Advertising or related field

Tools

Sprout Social

Brandwatch

TikTok/Meta YouTube ad tools

Job description

Subway is seeking a Manager, Social Media (Paid & Content Creation) to power our social presence and drive performance across platforms. You will lead paid campaigns, create in-house content, and partner with agencies to optimize ROI.

You will work with cross-functional teams to translate brand priorities into platform-native creative, test new formats, and advance our social strategy in a fast-paced, owners-mentality culture in Miami.