Social Media Growth Manager: Paid & Content Creation

Pho Prime, LLC; Miami (FL); On-site; USD 91,000 - 102,000; Full time

Benefits offered by this job

Insurance Plans

401k

Competitive Bonus

Tuition Reimbursement

Company Holidays

Employee Resource Groups

Volunteering time

Many More

Job summary

Subway is seeking a Manager, Social Media (Paid & Content Creation) to lead paid social and content creation strategies. You will work with agencies and internal teams to drive performance, ROI, and brand storytelling across platforms, producing in-house content and optimizing campaigns for growth.

The role demands 3–5 years of social media experience, a BA in marketing or related field, and strong creative and analytical skills.

Qualifications

• Bachelor's Degree in Marketing, Advertising, or related field.
• 3–5 years of experience with social media channels.
• Comprehensive understanding of social platforms.
• Video content creation experience is a must.

Responsibilities

• Lead the paid social creative strategy, requirements, and execution—defining what great performance creative looks like for Subway and ensuring every asset is built to win in-feed.
• Lead the day-to-day execution of Subway's paid and boosted social campaigns, ensuring creative excellence, cultural relevance, and performance efficiency across all platforms.
• Partner with the Senior Manager and Senior Director, Social Media, to ensure paid content amplifies organic storytelling and creator activations, driving cohesive cross-channel impact.
• Track, analyze, and interpret paid performance data to identify actionable insights and opportunities for optimization.
• Help lead all of Subway's social innovation tests — owning test design, execution, and learnings that shape how the brand shows up across platforms.
• Collaborate with platform partners to test new ad formats, tools, and beta opportunities that keep Subway at the forefront of innovation.
• Collaborate with the media team to co-lead ongoing paid social reporting and testing frameworks, identifying what drives the highest impact across channels and audiences.
• Content Creation - Serve as in-house content creator, producing short-form video, photography, and trend-driven content optimized for each platform.

Skills

Social media

Video content creation

Communication skills

Creativity

Attention to detail

Education

Bachelor's Degree in Marketing or related field

Job description

Subway is seeking a Manager, Social Media (Paid & Content Creation) to lead paid social and content creation strategies. You will work with agencies and internal teams to drive performance, ROI, and brand storytelling across platforms, producing in-house content and optimizing campaigns for growth.

The role demands 3–5 years of social media experience, a BA in marketing or related field, and strong creative and analytical skills.